3-Year Marketing Plan Valerie Wilson 000236748 05/20/2013 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies
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Unit 3 Marketing I am going to produce a marketing strategy for a new product it will include evidence and information of how the strategy is based on the principals of marketing‚ how I have used primary and secondary resources. I will be analysing the impact of my product on the external environment and they way I am going to analyse the marketing context and an appropriate strategy. To meet my customers needs I will need to develop a coherent mix of strategies. Cadbury’s World Cadburys
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The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter‚ adapt‚ and develop new products to continue earnings profits. By being customer oriented‚ objectives of a business‚ such as‚ increasing profits
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Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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The Product Concept PhaseAs discussed in Chapter 2‚ new ideas for new products and services are generated in many different ways in and outside the modern company in the market. Today a more open and collaborative process of accessing innovative ideas and problem solutions is available to companies on the Web in the form of wiki platforms. A wiki is a collaborative Website that can be directly edited by anyone with access to it. This virtual market for new product ideas that is generated by a wiki
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Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product‚ a new product line‚ an addition to the existing product line‚ an improvement and/or revision of existing product(s)‚ or a repositioning of an existing item. For each product selected‚ identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these
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The Marketing Concept When one thinks about marketing‚ many different things come into mind; however‚ the actual definition of Marketing Concept is: “identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization.” (Gitman & McDaniel‚ 2008) Basically‚ the marketing concept comes down to being able to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept
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with producing‚ packaging‚ transporting and using. It is small in size but water is cheap and plentiful in a corporation along with being durable. b) The reason that this product would be great for households are it is chemical free and very portable. This would be the only product needed for the whole household. The product could clean the bathroom‚ kitchen‚ kids toys‚ and safer for children. No more putting child proof locks on all the cabinet doors along with the concern of calling poison control
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Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Lauren Lambert Student ID: 295309 Date: 3/4/2014 Mentor Name: Aneesah Sultan Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not
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