EXECUTIVE SUMMARY Proctor and Gamble (P&G) over its journey of about 175 years has become one of the world’s largest consumer goods Company with sales of nearly $80 billion and a net profit of about $10 billion. P&G has a presence in more than 180 countries with brands that accumulate to in excess of $25 billion. The company has achieved success by creating high quality brand recognized products that are sold on multinational level. It enjoys one of the largest brand names in household
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Manjuswari Pokharel MBA Fall 2009 The Evolution of Strategy at Proctor & Gamble Proctor and Gamble was established in 1837 and was one of the largest manufacturers of customer products. It has operations in 80 countries and employs 100‚000 people globally. It established its first foreign plant in 1915 in Canada and the company’s first subsidiary was established in 1930s in Britain. The business expanded to many countries by 50s and 60s. By the late 1970s‚ P&G had a decentralized market with
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1 BRAND EQUITY OF PROCTOR & GAMBLE Introduction This paper will answer question regarding the marketing strategy and case study of Proctor & Gamble. Proctor & Gamble Success Factor P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee
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economy of India. There are several opportunities for companies to contend for market share where millions upon million of people reside. One company that has somewhat recently to contend for market share in the consumer-packaged good industry is Proctor & Gamble‚ also known as P&G. Though they have made recent headway in acquiring market share in the emerging markets‚ gaining further traction in India has and will continue to prove to be a challenge. P&G is pursuing the Indian market so aggressively
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Procter & Gamble General Description Business Description (a) Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world. Product Line P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified
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Proctor & Gamble Case Assignment on launching of new brand Answer: If P&G were to go ahead with the launch of a new brand then it has to focus on Performance Segment over the mildness segment and price segments. P&G has about 42% share in LDL market‚ while his competitors Colgate-Palmolive and Lever Brothers has market share of 23.6 and 6.9% respectively. In total LDL market about 72% share by these three companies while only 28% share by small brands and private labels. As we see from Exhibit-1
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Secret Proctor & Gamble Figure Secret Line Since 1956 Proctor & Gamble has been selling the Secret Brand deodorant. This deodorant is marketed as an antiperspirant/deodorant and is targeted and manufactured just for women. Our cultural and social environment create a pressure to smell good and be sweat free‚ thus we use deodorants. It satisfies our personal needs‚ and is a product that typically you always have and use daily. This is an item that never goes out of style; all
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Acknowledgment We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We
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This paper will provide a brief history of the two companies‚ as well as a financial analysis and a summary to conclude whether this merger was a success or a failure. Proctor & Gamble is a fortune 500 company. William Procter‚ a candlemaker‚ founded the company and James Gamble a soap maker‚ formed the company known as Procter & Gamble (P & G) in 1837. The two men emigrated from England and Ireland and settled early in Cincinnati. They might never have met had they not married sisters: Olivia and Elisabeth
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raged on as Kimberly-Clark (KC) strived to stay ahead of its main competitor‚ Proctor and Gamble (P&G). By the end of 1989‚ KC’s Huggies controlled 32% of the market share—the highest of any single product competing in the diaper market. Now facing significant financial constraints‚ the leader in personal care products endeavored to create product improvements that would hold market share and outperform Proctor and Gamble’s Pampers. External Analysis One political force affecting KC and
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