Surf Excel Vs Ariel Brands War Surf Excel Arial History Introduced by Unilever Pakistan in 1948 under the brand name ‘Surf’‚ its deep rooted heritage has made it a national icon. Surf Excel is known for its famous tagline ‘Daag tou achay hotay hain/Dirt is good’. But this is much more than just a tagline. It is a central philosophy that the brand lives by‚ with an intrinsic passion to ensure child development through tactile
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1. Please indicate your Age Group 18-24 25-34 35-44 45 and above 2. Please indicate your Gender Male Female 3. Please indicate your Ethnicity Malay Chinese Indian Central Asian Other……………….. 4. Income Group RM 2000- RM 4000 RM4000 - RM 6000 RM 6000- RM 8000 RM 8000 and above 5. Occupational Status Self Employed Employed Unemployed Retired Student Others……………….. Customer Behavior 6. Do you drink any Isotonic Drink? YES NO I don’t like 7. What is your impression about Isotonic Drink? Joy
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Case Report Team 4: Li Zhao Ruiqing Zhang Jingxing Zhou Caiyuan Liu Yang Han Tianyi Ma Changxin Chen Hang Yin The product of plenitude line was still being sold only in France where it took over unit share leadership in moisturizers despite its price premium. For 1987‚ its dollar share of the French mass moisturizer market was leading 19.6% VS Henkel’s Diadermine 13.0% and Nivea’s 8.8%.( The data comes from the 4th page of case.) Comparing with the products in the market of
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MARK 343 1. WHAT IS STANDARDISATION VS CUSTOMISATION? - should aim for a standardised or country tailored strategy - standardisation: offering a uniform product regionally or worldwide - this type of policy capitalises on the commonalties in customer’s needs across countries. - Goals= minimize costs - 5 forces for standardised approach; o Common customer needs o Global customers o Economies of scale o Time to market o Regional market agreements - Customisation: a country- tailored
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Diapers have always been a part of daily use. Even in ancient times‚ of course they weren’t as modern as now days. Diapers have been gradually evolving over time. There is not a definite place were diapers were first used‚ because everywhere mothers covered their children with whatever they had in hand. Documents show that babies from ancient times might have worn milkweed leaf wraps‚ animal skins‚ and other natural resources as types of diapers. Native American mothers and Inca mothers in South
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Mercier du Paty de Clam Laetitia (10902550x) Analyze the advantages and disadvantages of using a global brand name INTRODUCTION Nowadays the global market is quite attractive for high competition environment. In order to be visible in global market‚ brands can be used to play an important role. From marketing point of view‚ brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential
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River Island With over 60 years of fashion retailing experience‚ River Island is one of the most successful companies on the High Street. River Island has nearly 300 stores across the UK‚ Ireland and internationally throughout Asia‚ the Middle East and Europe. River Island is known for its stylish and affordable fashion and its unique touches they bring to our collections‚ which make them standout from the rest of the High Street. Their customers love them for their great going-out looks
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What is P&Gs strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? What business risks does P&G face that may threaten its ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? (Hint: Focus on page 28 of the annual report.) What were P&Gs quarterly net sales
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NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
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An executive summary for managers and executives can be found at the end of this article The influence of brand recognition on retail store image Stephen S. Porter and Cindy Claycomb A well-recognized and accepted brand image is one of the most valuable assets a firm possesses. Brand managers and manufacturers are concerned with managing brand equity and capitalizing on the value of a brand image (Aaker‚ 1991). A product or retail establishment has many associations which combine to form its
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