Group 2 Section C 5th Oct 2010 Procter & Gamble Company Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance‚ mildness and price sensitivity. P&G has 3 products: Joy (Performance‚12.1%)‚Ivory(Mildness‚15.5%)and Dawn(Performance‚14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement
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Procter and Gamble 1 A CRITICAL LOOK AT PROCTER AND GAMBLE AND THE VARIOUS ENVIRONMENTS THE COMPANY OPERATES WITHIN MBA 500 Business Environment‚ Ethical Analysis and Law‚ Section 501 Prof. Edward Thomas BY: VICTOR ADU-GYAMFI‚ PRANAV BABU‚ AIRIAN PRUITT‚ KAREN ROMOSER‚ SHUBHRA SHARMA‚ RITHANYA SOMASUNDARAM‚ GAURI WAGLE Procter and Gamble 2 Abstract This paper provides an Environmental Analysis of the multinational company Procter and Gamble. The paper attempts to highlight the enormous
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procter and gamble market analysis Executive Summary 3 Swot Analysis 4 Cash Assessment 5 Profitability Assessment 8 eARNING PER SHARE 9 MARKET ANALYSIS 10 INDUSTRY ANALYSIS 10 Target marke 10 customer profile 11 major competitors and participants 12 market segmentation 12 PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13 PRODUCT AND SERVICE OFFERING 13 PRODUCT AND SERVICE UNIQUENESS 14 PRODUCT AND SERVICE DESCRIPTIONS 14 COMPETITIVE COMPARISON 15 research and development
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Procter & Gamble is a company with more than 100 years on business‚ and is a clear example of a successful company. Procter and Gamble was founded in 1837 and incorporated in Ohio on May 5‚ 1905. It began as a small family operated soap and candle company‚ and now provides products and services of greater quality and value to consumers in over 180 countries. Procter and Gamble‚ in conjunction with its subsidiaries provides branded consumer goods products. Procter and Gamble also makes pet food‚ water
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1 Established in 1837‚ Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents‚ abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household ’s sundries and personal care products. It ’s marketing strategies and judgements towards different
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Industry Environment Analysis: consumer goods - The consumer goods’ is a global and mature industry. - Highly competitive with an increasing number of competitors offering different versions of the same product and competing for price. Generic brands and Private-label goods are populating the market. - Product innovation and quality are critical to succeed. - Individual buyers have no bargain power. Instead‚ large retail chains and major supermarkets increase competition among consumer goods’
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The US shift. During the middle of last century‚ the US market was very homogeneous with a large and growing middle class of consumers with very similar needs and interests for products. The idea from P&G to satisfy the needs of the American consumers was to create a competitive brand management system based on product divisions containing different brands. Each brand was managed by the Brand Managers who had a full team of sales‚ R&D‚ manufacturing and so on working on the brand. Brands under the
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Target marketing includes three activities: market segmentation‚ market targeting and market positioning. We can target markets at four levels: segment‚ niche‚ local area and individual. Market segments are large‚ identifiable groups within a market. A niche is a more narrowly defined group. Globalisation and the Internet have made niche marketing more feasible to many. Marketers appeal to local markets through grassroots marketing for trading areas‚ neighbourhoods and even individual stores
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consist of a shift from geographical structure to a global product business divisions structure. But Wall Street seemed to punish this move in spring 2000 when the stock price felt by 50% from its peak. P&G internal low confidence was also punishing this move and was the expression of the internal resistance to these changes. Lafley‚ the new CEO who takeover Jager has now a dilemma. He must make a choice on whether or not to continue ‘Organization 2005’. He was facing several problems‚ first of all
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History William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ immigrants from England and Ireland‚ respectively‚ formed the company initially. Alexander Norris‚ their father-in law‚ called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31‚ 1837‚ as a result of the suggestion‚ Procter & Gamble was born. In 1859‚ sales reached one million dollars. By this point‚ approximately eighty employees worked for Procter & Gamble. During the American
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