DISTRIBUTION DEFINITION A distribution channel is a set of independent organizations involved in the process of making a product or service available to the consumer or a business user. IMPORTANCE OF DISTRIBUTION CHANNELS The main function of a distribution channel is to provide a link between production and consumption. Organisations that form any particular distribution channel perform many key functions: Information Gathering and distributing market research and intelligence - important
Premium Computer reservations system Travel agency Marketing
CHANNELS OF DISTRIBUTION Even before a product is ready for market‚ management should determine what methods and routes will be used to get there. This means establishing strategies for the product distribution channels and physical distribution. Managing a distribution channel often begins with a producer; therefore we will discuss channels largely from a producer’s vantage point. MIDDLEMEN AND DISTRIBUTION CHANNELS Ownership of a product has to be transferred somehow from the individual or organization
Premium Retailing Marketing Sales
Distribution Channel The marketing mix is composed of all the elements of a successful marketing process including price‚ packaging‚ product and place. And while everything is important‚ it is the distribution channel that finally makes the product available to the customer and hence makes an integral part of the marketing mix. The distribution channel refers to the ways the product reaches the shelves. And this may include retailers and wholesalers and sometimes the manufacturers themselves (Lamb
Premium Marketing
ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION WITH RESPECT TO ELECTRICAL FANS IN KOLKATA UNDER USHA INTERNATIONAL LIMITED by Sayak Nath Submitted in fulfilment for the award of the degree of International Business Management Institut d’ Administration des Enterprises Greater Noida Campus‚ India University of Poitiers‚ France 1|P age DECLARATION I hereby declare that the project report titled ― “A STUDY ON THE CURRENT DISTRIBUTION CHANNEL AND DEALER SATISFACTION
Premium Marketing
1.1 GENERAL INTRODUCTION Diabetes mellitus‚ often simply referred to as diabetes‚ is a group of metabolic diseases in which a person has high blood sugar‚ either because the body does not produce enough insulin‚ or because cells do not respond to the insulin that is produced. It is a serious‚ lifelong condition. The three main types of diabetes are: Type 1 diabetes results from the body’s failure to produce insulin‚ and presently requires the person to inject insulin. Type 2 diabetes
Premium Blood sugar Diabetes Diabetes mellitus
Change at Procter and Gamble” Procter and Gamble has capitalized on innovation and creativity to lead the consumer and household product industry. This paper will explore some strengths and weaknesses‚ as well as opportunities and threats that Procter and Gamble had utilized to sustain its success and competitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative. I. Situation Analysis William Procter‚ a candle maker
Premium Management Organization Strategic management
Tows matrix Strengths 1)opening new outlets in different cities. 2) marketing and advertising their products. 3) distribution channels are well maintained 4)no compromise on product quality like lab tests of the products. 5)acquired value chain and reduced the cost Weakness 1)less concentration towards rural areas 2)high operating expenses 3)little access to international market 4)lack of promotions like large discounts 5)little diversification in products Opportunities 1)Sales are
Premium Marketing Strategic management Influenza
portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee Company Strategy Analysis Procter & Gamble is a related diversified company with five main business segments: Fabric and Home Care; Baby‚ Feminine and Family Care; Beauty Care; Health Care; and Food and Beverage. Competitive Strategy: Market Target Broad P&G - Broad Differentiation
Premium Strategic management Management
Household Income 4 c. Foreign Exchange Risk 4 3. Competition within Sector 4 B. Procter and Gamble: Company Analysis 6 1. Activities and Products 6 2. Strategic Position and Competition 7 3. Financial Analysis 8 a. Review of Business Segments 8 Health Care 8 Fabric and Home Care 8 Baby‚ Feminine and Family Care 8 Beauty Care 8 Food and Beverage 9 b. Operating Results of Procter and Gamble 9 Volume and Net Sales 9 Net Earnings 9 Operating Costs 9 c. Financial Performance
Premium Financial ratios
structures‚ and the only way to do that may be to shift toward a transnational strategy. Management Focus: The Evolution of Strategy at Procter & Gamble Summary This feature explores the evolution of Procter & Gamble’s global strategy. In 1915‚ Procter & Gamble opened its first foreign operation in Canada. In the 1950s and 1960s‚ Procter & Gamble expanded into Western Europe‚ and then‚ in the 1970s‚ into Japan and other parts of Asia. Throughout this expansion‚ the company maintained
Premium Management Strategic management Organization