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    Strategic marketing process refers to the entire sequence of managerial and operational activities required to create and sustain effective and efficient marketing strategies‚ which includes a strategic marketing plan and an operational marketing plan. There’re six main stages in the strategic marketing process: 1) Identifying and evaluating opportunities Situation analysis involves interpreting environmental conditions and changes in light of the organisation’s ability to capitalise on potential

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    Theories of Counselling

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    (2013‚ pg ) As aspiring counsellors and psychotherapists it is important to familiarize ourselves with the mainstream therapeutic approaches. No theories are considered “right” or “wrong” although there are better suited therapies for some individuals & therapies that can be successfully integrated. This essay will be focusing on one humanistic theory (Person Centered Therapy) One Post Modern approach (Solution Focused Brief Therapy) and Cognitive Behaviour Therapy. Furthermore‚ it will be

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    Introduction There are many theories given by different group of researchers about the existence of multinational enterprises or MNE’s. According to John Cantwell‚ it was in the 1970’s and 1980’s that many theories on MNE’s were proposed. These theories were either general theories of MNE’s which were called the main institution for international production or the theories on foreign direct investment‚ the means by which international production is done ( Pitelis‚ Christos N. and Sugden‚ Roger

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    Conflict Theory

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    to groups and institutions‚ while social regulation is the adherence to the norms and values of the society. Those who are very integrated fall under the category of "altruism" and those who are not very integrated fall under "egotism." Similarly‚ those who are very regulated fall under "fatalism" and those who are very unregulated fall under "anomie". Durkheim’s theory attributes social deviance to extremes of the dimensions of the social bond. Altruistic suicide (death for the good of the group)

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    Communication Theories and Application Worksheet Fill out the different cells with regard to each theory definition. You are to identify the theory the example represents‚ who developed the theory (theorist)‚ explain the relevance of the theory‚ and then provide your own personal or professional application example of the theory. Theory Definition Identify the Theory Theorist(s) Relevance of Theory Application Example from your Personal or Professional Life Theory explains why as relationships

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    Systems theory

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    SYSTEMS THEORY Whitchurch‚ G. G.‚ & Constantine‚ L. L. (1993). Systems theory. In P. G. Boss‚ W. J. Doherty‚ R. LaRossa‚ W. R. Schumm‚ & S. K. Steinmetz (Eds.)‚ Sourcebook of family theories and methods: A contextual approach (pp. 325-352). New York: Plenum Press. Three Distinct But Closely Interrelated Theoretical Legacies Information theory: focuses on the reduction of uncertainty which is achieved by the acquisition of information. Cybernetics: a science of communication concerned

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    Grounded Theory

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    REPORTERS Objectives: 1. To identify the main characteristic of grounded theory. 2. ------------------------------------------------- To critically evaluate the methodology of grounded theory. Grounded Theory Grounded theory was developed in 1960’s by two sociologist‚ (Glaser and Strauss‚ 1967) one of whom (Strauss) had strong theoretical training in symbolic interaction. One of their earliest studies was grounded theory on dying in hospitals in which the prime controllable variable was characterized

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    Cultural theory

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    Madeleine Leininger ’s Cultural Theory Madeleine Leininger founded transcultural-nursing care. She is one of the very first nurse anthropologists that recognized care and culture as two major significant phenomena in nursing (Leininger.2002). Care according to Leininger’s concepts has different meaning in different cultures but in general‚ care refers to assistive or supportive behaviors that improve an individual’s condition (Leininger.2002). According to Madeleine Leininger‚ care is essential

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    Dependency Theory

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    Background Dependency Theory developed in the late 1950s under the guidance of the Director of the United Nations Economic Commission for Latin America‚ Raul Prebisch. Prebisch and his colleagues were troubled by the fact that economic growth in the advanced industrialized countries did not necessarily lead to growth in the poorer countries. Indeed‚ their studies suggested that economic activity in the richer countries often led to serious economic problems in the poorer countries. Such a possibility

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    Theories of Learning

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    THEORIES OF EDUCATION INSTRUCTIONAL DESIGN Oleh By: Ni Made Ary Kartika Sari 08 - 2802 (Vi) FACULTY OF TEACHERS TRAINING AND EDUCATION ENGLISH DEPARTMENT UNIVERSITY OF MAHASARASWATI DENPASAR 2010/2011 1. Jean Piaget’s Theory Jean Piaget was primarily interested in how knowledge developed in human organisms. Cognitive structuring of the knowledge was fundamental in his theory. According to his theory‚ cognitive structures are patterns

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