AMUL - A case study on IT in SCM A live case of Use of IT Amul is a leading food brand in India. It offers a wide range of products like milk‚ milk powder‚ butter‚ ghee‚ cheese‚ chocolates‚ Shrikhand‚ ice cream and many more. The brand name AMUL is derived from the Sanskrit word "Amoolya"‚ meaning priceless. The first products with the Amul brand name were launched in 1955. Since then‚ they have been in use in millions of homes in all parts
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you have a supply chain. Some supply chains are simple‚ while others are rather complicated. Supply chain management (SCM) is a process used by companies to ensure that their supply chain is efficient and cost-effective. A supply chain is the collection of steps that a company takes to transform raw components into the final product. The following are five basic components of SCM. 1. Plan 2. Develop (Source) 3. Make 4. Deliver 5. Return. Plan: The first stage in supply chain management is
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"Creating value for customers‚ to earn their lifetime loyalty" and strive to "be energetic‚ be innovative and be the first for the customer". They look to "use their strengths to deliver unbeatable value to their customers Tesco’s SCM Initiatives Tesco’s SCM relied heavily on the concept of ’Process Improvement’ and was guided by its core purpose of creating value for customers so as to earn their lifetime loyalty. The key period for Tesco’s supply chain initiatives was between 1983 and 1996;
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SCM 372 – SYLLABUS MANUFACTURING PLANNING AND CONTROL – Section 4 SPRING SEMESTER 2015 Course Instructor: Office: Office Telephone: Office Hours: Email: Professor Sriram (Sri) Narayanan – Call me Dr. Sri. N357 Business College Complex (BCC) (517) 432-6432 Tuesday 3.00 PM – 5.00 PM and by appointment Replacement office hours will be announced in class if there are any cancellations narayanan@broad.msu.edu Course Times and Place: Tuesday and Thursday 5:00 PM - 6:20 PM (N124 BCC) Course Material:
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CRM and SCM are both different management concepts: one focusing on concepts used by companies to manage relationship with their customers while the other focuses on planning‚ implementing and controlling the operations of supply chain. Both the concepts are similar in the way that they can be used to improve organizations functionality in the respective departments. Both management tools can be integrated with the ERP software. Both CRM and SCM can offer benefits in terms of lower costs‚ higher
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Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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1. Define supply chain integration process and need for creating an effective supply chain organization structure. Explain with an illustration. Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials‚ work-in-process inventory‚ and finished goods
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Johnathan Anthony Mr. Jang SCM 301 10/1/13 Part 1 Exam 1.) Anticipatory and response-based business models are the two ways used by firms to fulfill customer requirements. The fundamental difference in the two models is timing. Anticipatory model has been the traditional business practice‚ which was mainly forecast driven. Since information about purchasing behavior was not available‚ and the channel partners were collaborating loosely‚ businesses were driven by forecasts. The forecasts
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NUMBER OF WORDS: 5058 ASSIGNMENT NO.2 OF “MARKETING OF SERVICES” “GUJARAT COOPERATIVE MILK MARKETING FEDERATION” UNDER THE BRAND OF AMUL [pic] Under the Guidance of Prof. Sham Sharma Submitted by (IPM Faculty) Annu Malik P.G.D.M 2ND SEM Acknowledgement Every work accomplished is a pleasure – a sense of satisfaction. However a number of people always stimulate
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I consider this work worthy for the award of the degree of Master in Business Administration. Signature of the Guide Date: (Name of the Guide) INDEX (Tentative) Project Report Hand-Book © S.N.J.B’s COE Dept. of MBA 2012-2013 PREFACE AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring toenter in management profession must have practical knowledge of the subject. The objective of
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