Tanishq A Case Study Group-III Section C Happy Saini 0137/48 Uday Mehta 4035/18 Ganesa Kumar KV 0128/48 Harshit Krishna 0143/48 Vinay Kumar Juluri 4040/18 Himanshu Kumar 0147/48 Rohan Gala 0127/48 Introduction: ’Tanishq’ meaning love for the body‚ was a brand introduced by Titan‚ a TATA company‚ to capture the gold jewellery market of India. The basic idea behind the concept was to redefine the gold jewellery market
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not the least; we are thankful to all our fellow classmates who made valuable contributions and constructive feedbacks towards the completion of this project. Contents Executive Summary 5 The Gems & Jewellery industry 6 Evolution of Tanishq 7 Growth of Tanishq 8 Competitors 9 • Carbon 9 • Gili 10 4 P’s of Marketing 11 PRODUCT 11 • PRODUCT VARIETY 11 • QUALITY 11 • DESIGN 12 • BRAND NAME 12 • SERVICES 13 PROMOTION 14 PLACE 16 PRICING 19 Ansoff’s Model 20 • Market Penetration 20
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Tanishq’s segmentation and positioning strategy. Tanishq from the house of Tata entered the jewellery market as a national retail chain that provided made the audience with jewellery of high design value and reliable worth. it it’s consumers believe in the purity of their jewellery by introduction of ºKarat metersª. These instruments helped the consumer measure the purity in a non- destructive manner. Another positioning strategy used by Tanishq were promotions by fashion shows to increase the shopping
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Tanishq Group M2 Introduction • Started in 1995 – jewelry business of Titan Industries Ltd – Promoted by TATA group • Production and sourcing bases with thorough research in jewelry crafts • Manufacturing plant at Hosur is equipped with latest and most modern machinery • Karatmeter – the only non-destructive means to check the purity of jewelry • Professional retailing in unorganized Indian jewelry industry • Retain sales of Rs.8000 crores in 2012 The Project Management Objective • To analyze
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PROBLEMS FACED BY PAKISTAN‚RECOMMENDATION FOR ITS SOLUTION INTRODUCTION: In the context of Pakistan‚ owing to the fact that it is a developing nation‚ there is no wonder that it is engulfed with a number of social and economical problems. The real issue is not the presence of these problems in society because‚ there is no concept of an ideal society in the world. Every country in the world has its own set of socio-economic problems. The main issue is the extent and intensity of the socio-economic
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Problems faced by Walmart and the steps to overcome those problems Question: What Are The Problems That Walmart Has Faced And What Has The Company Done To Address Them? Solution This essay discusses the recent problems faced by Walmart and the steps taken to overcome these problems. Problem faced by Walmart Walmart is a well known American market leader in the renewable energy sector. But the company has to face a lot of challenges from various parties who criticized Wal-Mart in various
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Gibson returned fire by increasing the body width of its existing models and introducing the king-size Super 400. Once Epiphone launched out a new product‚ Gibson would introduce another product to counterattack. We found that Apple Inc also faced the same problem with Epiphone. At the time Apple Inc launched out the iPhone 4S‚ it enjoyed to become the foreground of the public attention. Many people discussed about the iPhone 4S and awaited it imported into their country. However‚ the introduction of
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gravy as "sludge" with a "wallpaper taste".[55] In May 2007‚ KFC (Great Britain) requested that Tan Hill Inn‚ in the Yorkshire Dales‚ North Yorkshire‚ UK refrain from using the term ’Family Feast ’ to describe its Christmas menu‚[56] although this problem was quickly resolved with the pub being allowed to continue use of the term.[57] Wages and working conditions Balmoral KFC workers and allies picketing the store In New Zealand‚ KFC youth workers earn NZ$10.13 an hour. Staff at the Balmoral
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The effects of the Irish recession on the manner in which people are managed at work and on how they are represented by trade unions is the subject of this study. This study examines how human resource managers and unions (where they are found) have faced the challenges. First of all‚ the impact of the international financial and economic crisis on the Irish labor market is assessed. Then‚ the Irish economic crisis is placed in a comparative European context to get a sense of the extent to which the
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What Problems did Russia face between 1914 and 1916 When war broke out in Europe‚ in August 1914‚ it brought an end to industrial unrest in Russia. The country united behind the Tsar and his government in an atmosphere of patriotism. Although Russia invaded eastern Germany and eastern Austrian Hungary‚ by the en of 1916 the Russian army was in retreat. The war also had a major effect on the position of the Tsar and his family. Under the influence of Rasputin‚ an unpopular adviser‚ the Tsarina
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