leads and controls. The four management functions will be introduced first. Next in line‚ would be the managerial roles. It is identified that she is playing an interpersonal and decisional role according to Henry Mintzberg’s Management roles. She uses Conceptual skills and Human skills according to Robert Katz’s Management Skills more in her daily working life as compared to technical skills. The report will have fine details of what Ms Ng does in relations to the Management roles and skills. Finally
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Chapter 3 Student: ___________________________________________________________________________ 1. According to the opening case McDonalds was able to succeed in India because of: A. India ’s love of beef. B. India ’s love of pork. C. relationship networks. D. customers wanted the "American" experience. E. collective help 2. _______ is an understanding of how cultural differences across and within nations can affect the way in which business is practiced. A. Cross-cultural literacy B. Cultural
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CHAPTER 1 : List and the compare the five marketing management philosophies. Be sure to indicate the key components of each philosophy. 1- Production concept - The idea that consumers will favor products that are available or highly affordable. 2- Product concept - The idea that consumers will favor products that are of high quality‚ performance and features. 3- Selling concept - The idea that consumers will not buy enough of a firm’s products unless it is known on a large scale from its selling
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A.1: In this modern world a manager must be a person who has the highest responsibilities in the organization. A manager must have 5 basic functions like organizing‚ planning‚ controlling‚ staffing and directing. A good manager should be able to do the following things: • Coach • Protect • Advise • Motivate employees • Negotiate • Resource allocating World is changing very fast‚ it means in development of resources and bringing new technologies so as world changes peoples changes too ‚
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Submission date: 3/9/13 Name of student: PRINCIPLE OF MATHEMATICAL INDUCTION Prove the following by Mathematical Induction 1. 1 1 + 4 + 7 + …………………….. + (3n – 2 ) = n(3n 1) 2 2. 4 + 8 + …………………………. + 4n = 2n( n + 1 ) 3. 1 1.3 + 2.4 + 3.5 + ………………. + n(n +2) = n(n 1)(2n 7) 6 4. 5 5 + 15 + 45 +……………………... +5.3n – 1 = (3 n 1 ) 2 5. n a + (a + d) + ( a + 2d) + ……………… + [a +(n – 1)d] = [2a (n 1)d ] 2 6. 1 12 + 32 + 52 +…………………………..+ (2n – 1)2 = n(4n 2 1) 3 7. 1 1
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Chapter 1 Marketing: Creating and Capturing Customer Value Objective 1: Define marketing and outline the steps in the marketing process. Objective 2: Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. Objective 3: Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Objective 4: Discuss customer relationship management and identify
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CHAPTER 3 Research methodology 3.1 INTRODUCTION This chapter deals with the research methodology of the study‚ including the research design‚ setting‚ population‚ sample and data-collection instrument. 3.2 RESEARCH DESIGN Polit and Hungler (1999:155) describe the research design as a blueprint‚ or outline‚ for conducting the study in such a way that maximum control will be exercised over factors that could interfere with the validity of the research results. The research design
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decision-making: 1) Persuasive Democratic Management The leader will makes the decision first and then convinces the employees that he or she has made the right decision. 2) Consultative Democratic Management It is involved in group decision-making and leadership to make the final decision. Autocratic Style Autocratic style is means one individual has the authority to make all important decisions for a group or people. There are two types of autocratic management: 1) Directive autocrat Directive
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of the correct answer. 1. The seller engages in the mass production‚ mass distribution and mass promotion of one product for all buyers. a. Mass Marketing b. Micromarketing c. Market Targeting 2. A type of Micromarketing that consists of a group of customers who share a similar set of needs and wants. a. Segment b. Niche c. Local 3. Containing the product and service elements that all segment members value. a. Discretionary option b. Naked solution 4. A Type of Preference Segment
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[pic] HND BUSINESS MANAGEMENT Module Study Guide: Unit 4: Marketing Principles Academic Year: 2012/13 [pic] [pic] School: IT & Business Faculty: Business and Financial Management Director of studies: Faisal Shahzad Malik Asst Director of studies: Chandika Bhatta Course Leader: George Reginald Anokye Lecturer: Muhammad A. Tabassum Date of approval:
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