Chapter 1 Discussing the Concepts 1. What is marketing and what is its primary goal? * One definition of marketing is‚ “a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” * A much simpler definition would be‚ “managing profitable customer relations.” * Its primary goal is to create value for customers and capture from customers. 2. Compare and contrast customer needs‚ wants
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Video Case Chapter 3 Tom’s Shoes Video Summary Attention to social causes and social responsibility are two big trends in the marketing environment today. It is for this reason that Tom’s Shoes‚ a new startup company‚ is off to a big start. Their entire business is organized around one concept‚ one-for-one giving. For every pair of shoes that are purchased‚ the company gives a pair of shoes to a child in need somewhere in the world. Questions and Answers 1. What trends in the
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Chapter 1 1 • Define marketing and outline the steps in the marketing process • Explain the importance of understanding customers and the marketplace‚ and identify the five core marketplace concepts • Identify the key elements of a customer-driven market strategy and discuss the marketing management orientations that guide marketing strategy. • Discuss customer relationship management and identify strategies for creating value for customers and captures value from customers in return. • Describe
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Learning Log 1 – Chapters 1-2-3: Chapter 1 I was very excited about the first session of the OM course and that was totally justified by the end of this session. This was the step‚ a stimulus towards being a future Business person. And for which it was very vital for me to know how a business organization manages the various processes associated with its goods and services. As a future Operation Manager it’s my responsibility to be cognizant about the know-how of what exactly my roles would then
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Homework Chapter 4- Key Terms 1. Budget- A single-use plan for an operation from its beginning to its end 2. Business-level strategy- Answers the question” How do we compete?” It focuses on how each product line or business unit within an organization competes for customers 3. Contingency plan- An alternatives goal and course or courses of action to reach that goal‚ if and when circumstances and assumptions change so drastically as to make an original plan unusable 4. Core values- Values
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And farmer produces only potatoes – Both gain from trade • If both rancher and farmer produce both meat and potatoes – Both gain from specialization and trade • Production possibilities frontier – Various mixes of output that an economy can produce 3 Figure 1 The Production Possibilities Frontier (a) Panel (a) shows the production opportunities available to the farmer and the rancher. 4 Figure 1 The Production Possibilities Frontier (b‚ c) (b) The farmer’s production possibilities frontier
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Ashley B. Faison MGMT 1100-Princples of Management Chapter 4: Ethics and Social Responsibility Ethics is the set of moral principles or values that define right and wrong. Workplace deviance is behavior that violates organizational norms about right and wrong and harms the organization or its workers. There are four different types of workplace deviance. Production deviance and property deviance harm the company‚ whereas political deviance and personal aggression harm individuals within the
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Chapter One Notes: Marketing profitable customer relationships – Creating and Capturing Customer Value Marketing: Managing profitable customer relationships and to Create value for customers and capture value from customers in return. Example) Zappo’s- customer experience comes first. Two Fold Goal: Attract new customers by promising superior value and Keep and grow current customers by delivering satisfaction. Five Step Model of the Marketing Process: Page 5 Build value from customers to create
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Chapter Review 1-3 Principles of Supply Chain Management‚ 3ed Wisner‚ Leong‚ Tan 2012 Chapter Review 1-3 Chapter One: Introduction To Supply Chain Management A Supply Chain is the steps necessary for a manufacturer to procure materials‚ build a product‚ and transport the product to consumers. The consumers buy the products based on a combination of cost‚ quality‚ availability‚ maintainability and reputation factors. They hope these products will live up to their needs and expectations.
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Principles of Marketing MK 301 A Fall 2012 Professor: Office: Phone: Email: Office hours: Joyce X. Zhou‚ Ph.D. Cremer Hall 503 (620)341-6594 (office) 341-5345 (dept.& messages) xzhou@emporia.edu (preferred mode of contact) MWF 8:30-11am & F 11:50-12:20 pm Course Description Introduction to the concept of marketing and its application including customer focus; the importance and formulation of the marketing mix in marketing decision making; strategy and use of market segmentation
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