Table of Content: 1.0 Introduction………………………………………………………...3 2.0 Marketing Strategies: 2.1 Products………………………………………………………………………….5 2.2 Promotion……………………………………………………………………......5 2.3 Price………………………………………………………………………………7 2.4 Place………………………………………………………………………………8 3.0 Competitor analysis………………………………………………....9 4.0 Conclusion………………………………………………………….11 5.0 References…………………………………………………………..12 1.0 Introduction: Samsung Group is a Korean company for electronic products in different areas and some
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CHAPTER 1- OVERVIEW OF MARKETING 1. Marketing – social and management process where individuals or groups acquire their needs and wants by creating value and exchanging it among themselves. 2. Marketing Process : * Understand the marketplace and customers needs and wants. * Design a customer-driven marketing strategy. * Construct an integrated Marketing program that delivers Superior value. * Product * Promotion * Price * Place * Build profitable relationships
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In 1606‚ hundreds of settlers embarked on a journey from England to the Virginia colony‚ in search of wealth and treasure. Although they experienced much destitution early on in their journey‚ they were able to transform their colony with the use of the indentured servants and slaves by basing their economy around tobacco. With tobacco‚ they were able to create an industry in which the colonists would depend on socially and economically. The journey for the new colonist was brutal. They were crammed
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Signature: _______________ Date: / / Marketing Assignment Task 1. Ac 1.1. Explain the various elements of the marketing process (1) Provide at least two definitions of marketing and explain in your own words Marketing: a; Marketing includes research‚ targeting‚ communications (advertising and direct mails) and public relations. It is the process by which a firm profitably translates costumers needs into revenue. b; Marketing is helping people buy your product or service. It
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Markets to Target Henry Ford proved that mass marketing can work—at least for a while. Mass marketing is also efficient because you don’t have to tailor any part of the offering for different groups of consumers‚ which is more work and costs more money. The problem is that buyers are not all alike. If a competitor comes along and offers these groups a product (or products) that better meet their needs‚ you will lose business. Multisegment Marketing Most firms tailor their offerings in one way or
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3.1 Explain how products are developed to sustain competitive advantage 3.1.1 Packaging Elements | Competitive advantages | Physical Protection28 gram package‚ reduction of 8gr per bottle | Reduce price per bottle‚ make more attractiveness for the product. | DistributionDirect to retailers | More convenient for customers. | SellingProvide ingredient in each bottle such as: Number of calories‚ % of carbohydrate‚ vitamins‚ and minerals. | Customer understands about Gatorade ingredients
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the goals of an organization. It focuses on internal reporting and is not restricted by generally accepted accounting principles (GAAP). Financial accounting focuses on reporting to external parties such as investors‚ government agencies‚ and banks. It measures and records business transactions and provides financial statements that are based on generally accepted accounting principles (GAAP). Other differences include (1) management accounting emphasizes the future (not the past)‚ and (2) management
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Mouse Trap. Of the more than forty-four hundred mousetraps patented‚ fewer than two dozen have earned their creators a cent. http://www.americanheritage.com/content/better-mousetrap The snap trap’s annual sales are a company secret (whispers put them in the vicinity of thirty million). But the Woodstream Corporation is willing to acknowledge that the Victor snap trap outsells all other American mousetraps combined —including its own less popular models and those of sixty other U.S. mousetrap manufacturers—by
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consumers individuals & households who buy goods and services for personal consumption. Prof. P.V. Balakrishnan All these consumers make up the consumer market. The central question for marketers is: “How do consumers respond to various marketing efforts the company might use?” 1 CB-2 Value of Customers 1. Lifetime Customer Value Transaction basis a) b) 1. Views each individual interaction as unique Calculate value of transaction Focuses firms’ efforts on retaining
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mother and father ice skating. This clarifies the quality of Hamlet’s parents’ marriage‚ showing a couple who love each other enjoying each other’s company. Moreover‚ the quality of Hamlet’s parents’ relationship is further established in Hamlet’s “Mousetrap” film. The collage of television families suggests that there was no flaw in Hamlet’s family life before Claudius ruined the happy family’s bliss. However‚ this is Hamlet’s view of his parents relationship
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