Elizabeth Young BIO 220 January 27‚ 2013 Trent McDowell Filter This: The Advantages of Bottling Your Own Water Water‚ life’s most essential element. Is your consumption of this life giving liquid eradicating the Earth as we know it? Bottled water has become a huge trend in the US and the world today. “In 2007‚ Americans spent $11.7 billion on 8.8 billion gallons of bottled water‚” (Palliser‚ 2010‚ p1). They are on the shelves of every convenience store‚ supermarket and vending machine.
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approximately 70% water‚ and water is one of the necessities of life. Being that it is such an important part of people’s lives‚ it is assumed that people would take into consideration the type of water they drink. Tap water is a first world luxury that most people take for granted because of other options that are available. Americans should increase the consumption of tap water over bottled water for many reasons. Tap water has been known to be more safe than bottled water. Also‚ tap water is a lot cheaper
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Dimensions of Bottled Water Industry The bottled water industry enjoyed substantial growth in the last decade‚ especially in the United States. The popularity of bottled water increased dramatically since 1996‚ and different customers were able to be targeted. The different customer groups included those concerned about water safety‚ those primarily concerned about fitness‚ and those customers that drink bottled water primarily for the convenience of it. Customers either purchased bottled water in bulk
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E. Pricing Strategy FARMERS GRANARY PRODUCT COSTING Production cost per hectare for 110-120 days Direct Expense Urea Fertilizer Php 6‚300.00 Pesticide 2‚4-D Amine Weed Killer Php 500.00 Surekill Molluscicide Killer Php 960.00 Php 1‚740.00 Sacks 200 pieces Php 2‚600.00 Seeds (Hybrid) Php 23‚050.00 Total Direct Expense Php 33‚690.00 Indirect Expense Fuel Php 500.00 Irrigation Php 1‚200.00 Kuliglig or Two-wheeled
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potential increase in sales for either company entering that market alone would be at least 40% (2000 units). If they both entered‚ the potential sales increase would be at least 20% for each of them. Unfortunately‚ reaching that market would require pricing at $8.50‚ 15% below current levels. (a) If either company could
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Ecology Essay Water makes up 75% of your body and is absolutely necessary for living. But do we know what we are drinking when we drink bottled‚ Recycled‚ and tap water? You might think it really does not matter‚ i mean they are all the same clean water right? Well‚ according to Rebecca Ephriham water that individuals and our families drink could contain deadly toxins‚ and can even cause cancer and other life threatening diseases. Some water is much cleaner than others and a much better choice for
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Large pool of buyers but no one accounts for a significant fraction of overall market demand. Degree of product differentiation Various types‚ such as natural mineral water‚ spring water and purified water etc. Products could be identical. Buyer needs and requirements Due to the concerns over the safety of tap water. An increased focus on health and fitness. The hectic on-the-go lifestyles of American consumers. Attracted by the convenience‚ purity and portability. Number of rivals
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The Bottled Water Market Abrianna Dykes‚ Krystal Miller‚ Richard Mikulaj‚ Shantelle Hannon MKT/571 December 23‚ 2013 Dr. M. Gullory The Bottled Water Market The bottled water industry has grown substantially in the last few years. Drinking water is one of the most sought-after goods‚ and it is one of the few items that don’t taste much differently from other waters. Each company adheres to what they believe in making a better product for the consumer. This is enhance by the marketing strategy
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the reason why we launch this clothing line is for students‚ lower-wage workers who do not have enough money to spend for cloth‚ but who also want to wear new brand shirts almost everyday. And they are our target in the markets now. But‚ of course‚ you can also purchase these clothes in aspects of intelligent purchasing. So in short‚ this new clothing line is for the common man. As you buy this one shirt‚ you can get the 7 different color shirts. So its a 7 in 1 offer! How? Well If you buy this
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Competition in the Bottled Water Industry 1. List and describe the dominant economic characteristics of the bottled water industry. Market size and growth rate The industry is size is worldwide with a growth rate averaging nearly 9% from 1996-2001 (with a U.S. per capita growth from 20 gallons per year in 2001 to 26 gallons per year in 2005.) Number of buyers There is a significant number of buyers in the U.S. and internationally. No one buyer accounts for a significant fraction of
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