Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
Premium Pricing Marketing
The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
Premium Fast food Pricing Food
senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main
Premium Elasticity Price elasticity of demand Pricing
Pharmaceutical Manufacturing – Economics Perspective Pharmaceutical industry is unique in the economy since it is a manufacturing industry but is fundamentally based in research and development. The US pharmaceutical industry is an international leader in drug innovation. US produced more new molecular entities‚ both chemical and biological‚ compared to Europe and Japan. The United States also leads‚ by far‚ Europe and Japan in the number for new Patents filed for pharmaceuticals. The United States
Premium Pharmaceutical industry Pharmacology
Dove takes on the cosmetics industry Dove is at it again…flying in the face of convention‚ that is. Many of you will be familiar with the Real Curves campaign used to launch Dove’s firming lotion. It was noteworthy because it featured “real” women instead of impossibly slim models. Earlier this year‚ the brand took the campaign into “enemy territory” by advertising on the male media niche of the U.S. Superbowl. Now the brand is undermining the foundations of the cosmetic industry with its new
Premium
History Wynn Resorts‚ LTD was formed by former Mirage Resorts Chairman/CEO Steven Wynn on October 25‚ 2002‚ who currently serves as the Chairman of the Board and CEO of Wynn. His knowledge of the gambling and casino industry is indispensable to Wynn Resorts‚ as he is accredited to turning the luxury casino industry in Las Vegas into what it is today. Wynn’s mission is: “A commitment to providing an elegant environment‚ high quality amenities‚ a superior level of service and distinctive attractions
Premium Las Vegas Strip Hotel Macau
2.1 Competitive Pricing Strategies assessment brief This assessment asks you to apply your learning so far about the marketing mix‚ in particular pricing‚ along with supply and demand in the airline industry. The task accounts for 10% of your marks in Phase 2. Learning Objectives This task will help you to: Recognise the concept of the business organisation operating within the parameters of a changing external environment Demonstrate an awareness of current issues‚ facts and events in the national
Premium Price Airline Pricing
Channel and Pricing Strategies Team B University of Phoenix MKT/571: Marketing Kudler Fine Foods had determined that expanding their markets will allow foreign market growth and increased profits. Kudler Fine Foods has decied to launch a fine and organic wine assortment in the country China. China’s culture and markets align with Kathy Kudler’s vision for Kudler Fine Foods. China is the seventh largest country in the world for wine consumption. This revealed the need for this type of expansion
Premium World Trade Organization Wine China
|Running Header: Pricing Strategy | |An Examination of Pricing Strategy | |The LEGOTM Group‚ Ltd | |
Premium Economics Monopoly Perfect competition
The name of A Famosa Resort is adapted after fortifications of Portugese on Malacca during the 16th century. A Famosa is located near Simpang Ampat‚ a short distance away from Malacca. Jason Lioh. "Smiles for children with illnesses". Thestar.com.my. Retrieved 2011-08-10. After completing its resort in 1992‚ it started the construction of grass planting for golf‚ villas‚ theme park and many other attractions. The ‘paradise’ was then completed in 1996. The popular places preferred by customer are
Premium Visitor Malacca