Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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Beginning in the late 2000s‚ Smartphones gained popularity all over the world. The number of users is rapidly increasing following the new versions of Smartphone and extension of various application software. Smartphone is a mobile device that enables internet access and communication. It allows us to do things that we never imagined before. We can access and get information on the web with the phone no matter where we are. In response‚ experts are coming up with new technology to broaden their market
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Smartphone Apps Go (Truly) Viral Smartphones are beginning to be a growing trend in modern society. In 2009‚ Citigroup launched a new banking application for iPhone users. This particular application allowed customers to check their account balances and pay bills from their mobile device. Due to security flaws‚ hackers could have easily had accessed the banking information for the 118‚000 customers who downloaded the application. However‚ Citigroup was able to discover the security flaw before
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senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main
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Q# 1) Science have been change the computer from the room to the pocket now we can hold the computer in our pocket like smartphones and they have brought a drastic change in the business environment we can operate our business by sitting in our home by using the smartphones. Smart phones need aid respectably those fastest rate of developing gadgets today. Particularly At you needed should remain in contact for your contacts‚ they provide you a greater amount portability over notebooks Also laptops
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analysis of the Samsung company because I spend a full year in South-Korea‚ from july 2011 until august 2012. Hence‚ Samsung is an extremely important conglomerate in this country‚ working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company‚ Sansung Electronics. Their flagship phone‚ currently being the Samsung Galaxy S3 sold over
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Type | Chaebol | Industry | Conglomerate | Founded | 1938 | Founder(s) | Lee Byung-chul | Headquarters | Samsung Town‚ Seoul‚ South Korea | Area served | Worldwide | Key people | Lee Kun-hee (Chairman of Samsung Electronics) | Products | Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ships‚ telecommunications equipment | Services | Advertising‚ construction‚ entertainment‚ financial services‚ hospitality‚
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Read about Integrated Marketing Communication (IMC) marketing approach. Group 1: Company A is Sony Company B is LG Group 2: Company A is Canon Company B is Panasonic Group 3: Company A is HTC Company B is Samsung Instructions: 1) Locate the company A’s website. 2) Look for the key message/messages of the company A. 3) Locate a recent company A’s video commercial (on the television or from Youtube) or a print advertisement. What is the key message/messages
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Pharmaceutical Manufacturing – Economics Perspective Pharmaceutical industry is unique in the economy since it is a manufacturing industry but is fundamentally based in research and development. The US pharmaceutical industry is an international leader in drug innovation. US produced more new molecular entities‚ both chemical and biological‚ compared to Europe and Japan. The United States also leads‚ by far‚ Europe and Japan in the number for new Patents filed for pharmaceuticals. The United States
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