Chapter 1 The Nature of Strategic Management Strategic Management: Concepts & Cases 14th Edition Fred David Copyright © 2013 Pearson Education‚ Inc. Publishing as Prentice Hall Ch 1 -1 Learning Outcomes Describe the strategic-management process Discuss the three stages in strategic management process (strategy formulation‚ implementation and evaluation activities) Explain the need for integrating analysis and intuition in strategic management Define the key terms in strategic
Premium Strategic management
Publishing as Prentice Hall Chapter 7- slide 2 Market Segmentation Market segmentation is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 7- slide 3 Market Segmentation Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter
Premium Pearson PLC Marketing Product differentiation
Education‚ Inc. Publishing as Prentice Hall 3- 1 Analyzing the Marketing Environment Topic Outline • • • • • • • • • The Company’s Microenvironment The Company’s Macroenvironemnt The Demographic Marketing Environment The Economic Environment The Natural Environment The Technological Environment The Political and Social Environment The Cultural Environment Responding to the Marketing Environment Copyright © 2012Pearson Education‚ Inc. Publishing as Prentice Hall 3-2 The Marketing Environment
Premium Marketing
technologies‚ and cellular technologies Chapter 8 Chapters 9–10: Internetworking Panko and Panko Business Data Networks and Telecommunications‚ 8th Edition © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 11: Applications © 2011 Pearson Education‚ Inc. Publishing as Prentice Hall 2 802.11 Security Drive-By Hackers ◦ Sit outside the corporate premises and read network traffic 802.11 LAN management ◦ Can send malicious traffic into the network ◦ Easily done with
Premium Bluetooth Wi-Fi
Bibliography: Atkinson‚ D. (1993). Teaching monolingual classes. London: Longman. Auerbach. (1993). Re-examining English only in the EFL classroom TESOL quarterly 27 (1) 9-32 Chapman‚ L Harmer‚ J. (1983). The practice of English language teaching. Essex: Longman. Hummel‚ K.M.(January 2010) Translation and short-term L2 vocabulary retention: Hindrance or help? Language teaching research journal Hymes‚ D.H(1972) Brown‚ H. Douglas (1994) Principles of Language Learning and Teaching. Prentice Hall Swan‚ M
Premium Language education Communicative language teaching Teaching English as a foreign language
Personnel Control: Build employees’ natural tendency to control / motivate themselves a. Purpose: Make people understand what company is doing Ensure people is doing good job The summary of Management Control Systems – Kenneth A. Merchant [Prentice Hall] Summarized by Mooyoung Son Linkoping University SMIO 2009 http://cyworld.com/zekison Engage self-monitoring (Naturally present force that want to do good job) (I want A for exam!) b. Major
Premium Internal control Control theory Internal audit
Inc. Publishing as Prentice Hall. 3-2 Learning Objectives Close revenue and expense accounts and update retained earnings 6. Correct erroneous journal entries and describe how errors affect accounts 7. Explain how computers have transformed the processing of accounting data 5. Copyright © 2014 Pearson Education‚ Inc. Publishing as Prentice Hall. 3-3 Learning Objective 1 Use Double-Entry Accounting Copyright © 2014 Pearson Education‚ Inc. Publishing as Prentice Hall. The Double-Entry Accounting
Premium Double-entry bookkeeping system Balance sheet Revenue
1 Technology in Action Chapter 1 Why Computers Matter to You: Becoming Computer Literate Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 2 Chapter Topics • Computer literacy • Computers and careers • Technology challenges Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 3 What is Computer Literacy ? – Understand basics of hardware and software – Know common terminology / acronyms – Know how to use a computer (have “hands-on” experience)
Premium Literacy Pearson PLC Digital divide
Victim Typologies Rachel Walker Kaplan University Deviance and Violence CJ 266-01 January 17‚ 2012 Sellin and Wolfgang have discussed five different typologies of victimization. The five different typologies are primary‚ secondary‚ tertiary‚ mutual‚ and no victimization. In this paper‚ I will briefly define and the different typologies and follow each one with a proper example. Following this‚ I will conclude my paper with definitions and differences between criminology and victimology
Premium Crime Criminology
Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 1- slide 2 What Is Marketing? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 1- slide 3 What Is Marketing? The Marketing Process Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter 1- slide 4 Understanding
Premium Marketing