“IPL’s Cricketainment is a marketing and branding case study” MTI MTI’s Delhi based Shanker Bhattacharyya shares MTI’s strategic thoughts‚ analysis and learnings from the IPL Q: Is IPL a brand success‚ a media success or both? How do you describe IPL? Convergence of Cricket‚ and entertainment‚ one can describe this as cricket tournament‚ an entertainment event or a media spectacle! “Cricketainment” perhaps? The lines get blurred at times. If we are to go back few years‚ the idea was mooted for the
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national agenda too to promote sports and games. IPL‚ Indian Premier League‚ was instituted with the same purpose. . IPL excavates astounding talent pool and has set a benchmark. It is no doubt a massive source of entertainment for the spectators. The cricket lovers plan their schedule well in advance as the dates for IPL matches are fixed much ahead‚ so that the real fans do not miss out a game. Everybody appears to be getting recharged after a IPL match. To add colour‚ the industrialists‚ cinestars
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three cricketers‚ Sreesanth‚ Ajit Chandila‚ and Ankeet Chavan‚ on the charges of spot fixing. And thus I started thinking if the IPL really does encourage the spirit of the game‚ sportsmanship or team spirit‚ or if it is more inclined to money and sponsorship. And so I present my opinion for the motion that IPL is sabotaging the essence of authentic Cricket. Playing in IPL was considered to be a viable career option as opined by a celebrity‚ in a daily newspaper‚ recently. I read it and felt it
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THE POSITIVE AND NEGATIVE IMPACTS OF TOURISM INTRODUCTION What comes to mind when you think about tourism? Hopefully fun‚ relaxation‚ good food‚ perhaps adventure. Tourism is possibly the greatest people-moving pursuit on the planet today‚ as well as one of the highest-grossing industries. Tourism Is one of the remarkable success stories in modern times because it can earn huge amount of money at stake. Tourism is important in many ways in the world it can be for leisure business
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Positive and Negative Impacts of Postmodernism Having its roots in the Renaissance and the Enlightenment‚ modernism was the era of universal truth which was objectively understood and interpreted by humankind. Postmodernism‚ the period starting around 1950’s to present‚ rejects this notion of an objective and universal truth. Instead the postmodernist view of meaning is ambiguous and truth is relative to an individual or a group. Furthermore‚ postmodernism rejects the validity of grand narratives
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positive and negative impacts of social networking sites THE POSITIVE PART Social networking Web sites are helping businesses advertise‚ thus social networking Web sites are benefiting businesses - economically. Social networking Web sites are helping education by allowing teachers and coaches to post club meeting times‚ school projects‚ and even homework on these sites. Social networking Web sites are enabling advancements in science and medicine. Job hunting Stay in touch with friends Positive
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POSITIVE AND NEGATIVE IMPACTS OF DAMS ON THE ENVIRONMENT The human being has been struggling in order to shape the ecosphere in a man- ner he wants since the first day. The period in which this struggle was observed most intensively was the period covering the transition from a migrant and primitive hunter society to a resident life and fa rming. The most deep-seated environmental modification against the nature that had been realized in the history of the human being has started at this time. Even
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affected by westernalization- 1.Cultural forms 2. Festivals and celebrations 3.Acculturation theory 4.Impact on language 5.Impact on education 6.Impact on food habit 7.Impact on dress pattern 8.Impact on family 9. Impact on social customs and values 10. Impact on rcommunication and technology 12.Impact on film and literatureeligion 11.Impact on 13. Impact on profession related issues Positive impacts of westernization Due to globalization‚ westernization is spreading out all over the world. Westernization
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automation or support of human decision making‚ e.g. Decision Support Systems‚ Expert systems‚ and Executive information systems. When this all of this activities run in the organization it face some positive and negative impact. Here in this assignment try to focuse some of this negative and positive impact of MIS in Organization. Introduction Information systems have become integral‚ online‚ interactive tools deeply involved in the minute-to-munite operation and decision making of large organizations
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Positive and Negative Impacts Genetically Modified Food Has on the World The term ‘genetically modified food’‚ also known as ‘genetically modified organisms’‚ is most commonly used to refer to crop plants created for human or animal consumption using the latest molecular biology techniques. The reason these plants are being modified today is to enhance desired traits such as increased resistance to herbicides (pesticides used to kill unwanted plants) or improved nutritional content. In order
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