overall study reveals that It was found that the customer are mostly satisfied with price ‚ design‚ safety‚ mileage‚ interior space‚ status brand name‚ comfort level‚ spares part and after sale service. Keywords: Customer‚ Customer satisfaction‚ Automobile company‚ passenger vehicles‚ Tata motors. *Research scholar‚ Deptt of commerce‚ M.D.University Vol. 2 | No. 4 | April 2013 www.garph.co.uk IJARMSS | 68 International Journal of Advanced Research in Management and Social Sciences
Premium Tata Motors Tata Nano
Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets
Premium Ice cream Marketing Ben & Jerry's
Introduction to Automobile Industry AUTOMOBILE INDUSTRY Indian automobile industry has grown leaps and bounds since 1898‚ a time when a car had touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being # 2 in two wheelers and # 4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be an exaggeration to say that this industry in the coming years will
Premium Maruti Suzuki Suzuki Automotive industry
Automobile Industry‚ India Automobile Industry Following India’s growing openness‚ the arrival of new and existing models‚ easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The data obtained from ministry of commerce and industry‚ shows high growth obtained since 2001- 02 in automobile production continuing in the first
Premium Suzuki Automobile Chevrolet
attractions for one day can be pricey compared to other parks‚ Disney offers many special deals that any family with an average income can afford. Families from all kinds of ethnicity come to this park and gender does not matter or come into play. The psychographics of this industry include families who live a normal lifestyle and are ready to have a good time. Most ads on TV for not just Disney World/Land but for every amusement parks it targets families from all kinds who have a great attitude about being
Premium Management Economics Marketing
Bringing the Food Truck Revolution to Goa The mobile food industry has seen a massive resurgence‚ especially in big urban areas in the west. From their kitchens-on-wheels‚ they’re serving everything from sandwiches to gourmet cupcakes to cuisines from all over the world. And customers are gobbling it up. The new breed of mobile trucks sport vibrant colours and branding imagery. They are also tech and social media savvy‚ often using Twitter and Facebook to announce their locations. Many are owned
Premium Street food Types of restaurants Food truck
Bibliography: 1. Systematic Approach to Cost Accounting‚ dr.K.G.C. Nair‚ Dr. jayan‚ Dr Jcob Thomas 2. http://www.termpaperwarehouse.com/essay-on/About-Ford-Motor-Company/22368 3. http://www.termpaperwarehouse.com/essay-on/Ford-Motor-Company/92. 4. wikipedia.org/w/index.php?search=costing+system&title=Special%3ASearch&fulltext=1 5. Ford Strategy :- by Oasis Consultancy
Premium Costs Cost
Automobile industry in Germany The automobile industry in Germany is one of the largest employers in the country‚ with a strong labour force of over 866‚000 (2005) workers in the industry. In addition‚ Germany has the largest share of passenger car production in Europe with over 29% market share‚ followed by France (18%)‚ Spain (13%) and the United Kingdom (9%). Germany is considered to be the birthplace of the automobile since Karl Benz and Nikolaus Otto independently developed four-stroke
Premium Automotive industry General Motors
MERTON TRUCKS COMPANY Keeping 3000$ and 5000$ as unit contributions respectively for Model 101 and Model 102 trucks‚ formulate the Merton’s product mix decision problem using LP. Present the LP problem in the standard form including all the details and units. Using solver‚ find the optimal product mix of these two trucks? What is the optimum total contribution that Merton can obtain? Tabulate‚ the optimality range for the decision variable coefficients and comment what will happen if the current
Premium Operations research Spreadsheet Optimization
Running head: SUCCESS IN AUTOMOBILE INDUSTRY Success in automobile industry: General Motors and Ford Motor Co. May 8th‚ 2008 Abstract Automobile becomes a necessary of transportation. As the result‚ every automobile manufacturer is trying to share in automobile market. At beginning‚ there were only few automobile manufacturers in the world‚ especially in the United State and Europe. As time passing by‚ not only American auto brands and European auto brands
Premium Ford Motor Company General Motors Automotive industry