Case Study (G11) 3373Z Population Services International Critical marketing problem: Population Services International (PSI) was a not-for-profit agency which concluded an agreement with the government of Bangladesh to carry out the Social Marketing Project (SMP). With the objective of population control‚ PSI introduced two birth control products: Raja brand condoms and Maya brand oral contraceptives. A similar marketing strategy was used to promote both products. Raja’s sales increased tremendously
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Case Summary of PSI: Social Marketing Project in Bangladesh 1) Who is right: Ciszewski or Schellstede? Why? I think both of them are right and have good strategy in trying to improve sales of Maya. Ciszewski isright in the idea of rebranding Maya to improve the poor image as it stands right now‚ i.e. change nameand increase the price to raise the image of the brand. We have a room for price increasing as it isshown that other OC brands with price 5-10 times higher can have better sales than Maya
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SOCIAL AND PSYCHOLOGICAL SOURCES OF POWER IN BANGLADESH Power is the capacity to direct the decisions and actions of others. Power in international relation means the ability to influence the threat or use of force‚ economic interaction or pressure‚ diplomacy‚ and cultural exchange. There are three sources from where power of a state can be evaluated. These are: Natural sources‚ social and psychological sources and synthetic sources of power. Natural sources of power provides backstopping
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Bangladesh is one of the world’s most densely populated countries with 150 million people‚ 49 percent of whom live below the national poverty line. In addition‚ child malnutrition rate rates of 48 percent‚ in condition that is tied to the low social status of women in Bangladeshi society. Contents 1 General overview of the Bangladesh economy 2 Rural and urban poverty 3 Causes of rural and urban poverty 4 Environmental problems and poverty 5 Implications of poverty in Bangladesh
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Jay Castle As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India. Jay Castle As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have
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[pic] Assignment On Population Problems in bangladesh Submitted To: Halimur R.khan‚ Ph.D. Professor FBA Eastern University Submitted By: |Name |ID | |Dewan Abdullah |101200205 | |Jannatul Ferdaous
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Overpopulation in Bangladesh Bangladesh is considered as one of the fastest developing countries. It is considered to have a great future but the biggest threat that it face’s is over population. By definition‚ overpopulation is the condition where the number of organisms exceeds the carrying capacity of their habitat. It is the greatest problem in Bangladesh. The land area of Bangladesh is less than her vast population. For this reason‚ Bangladesh in considered as over populated country. It is
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Population Problem in Bangladesh Bangladesh is a developing country of Southeast Asia. There are many problems in this country‚ which are said to be major obstacles in the development of this country. Excessive Population is said to be the worst among all current problems. If we compare to the global population we will see why population causes such damage to the development of Bangladesh. The area of Bangladesh is near to 1‚47‚570 square kilometer. The current population of Bangladesh is approximately
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Population Problem in Bangladesh Bangladesh is a country of south-east Asia. It is well known as a developing country. There are many problems in this country‚ which are said to be major obstacles in the development of this country. Excessive Population is said to be the worst among all current problems. If we compare to the global population we will see why population causes such damage to the development of Bangladesh. The area of Bangladesh is near to 55 thousand square miles or 1‚47‚570 square
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The Bangladeshi English Essay Book An Analysis by Robin Upton‚ January 22nd 2006 Public Domain under (cc) http://creativecommons.org/licenses/by-nc-sa/2.0 Jan 2006 - Robin Upton - http:// www.RobinUpton.com/research Contents Purpose........................................................................................................... 1 Introduction to Essay Books .......................................................................... 1 Impact of Essay Books ................
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