MARCO POLO The name Marco Polo has excited the imagination of children and adults alike for hundreds of years. This famous explorer left his home in Venice in 1271 to sail for a journey of a twenty four-year. A journey that took him where no European had been before. He went across the Middle East to Central Asia‚ Peking‚ and eventually to the palace of the strong Mongol King‚ Kublai Khan. Yet‚ when Marco returned home‚ he told the amazing stories to very few people. In the thirteenth century
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Marco Polo was no doubt one of the most influential explorers in the world. His tales of the East opened the minds of the Europeans‚ and his tales were a catalyst for the Age of Exploration in Europe. His influence on geographical exploration was so pivotal that many years later Christopher Columbus used Marco Polo’s book on his voyage to the New World. Marco Polo’s book‚ The Travels of Marco Polo‚ was widely published and thousands of copies were printed in different languages. However‚ many skeptics
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Water polo is a team water sport. It is the oldest continuous Olympic team sport. The playing team consists of six field players and one goalkeeper with a maximum of six substitutes. The winner of the game is the team that scores more goals. Gameplay involves swimming‚ players passing the ball while being defended by opponents‚ and scoring by throwing into a net defended by a goalie. Water polo‚ therefore‚ has strong similarities to the land-based game of team handball. The frequency of ’man-up’
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Topic 2: In the Prologue to The Travel of Marco Polo the author claims that his book is "an accurate record"�‚ free from any sort of fabrication"�. Is this Statement true? How reliable and useful is this book as a source of historical information (Support your answer with evidence from the primary sources)? Marco Polo has discovered much of central Asia. Over the years many manuscripts‚ evolve around the controversial issue‚ on whether Marco Polo did go to China. How accurate his account and reliability
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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