Brunel Business School Master of Science ------------------------------------------------- ------------------------------------------------- TITLE STRATEGIC MARKETING MANAGEMENT MODULE CODE MG5553 Individual Coursework Assignment Word Limit: 3000 words Submission Deadline: Monday‚ 21st January 2013 by 12 noon The assignment requires you to carry out a Marketing Research and Planning Project covering a period
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1. What are strengths and weakness of Malaysian Tourism industry.(10M) Strengths Weakness Multi culture Communication Outstanding nature World Heritage Landing The attitude of the people Transportation Hygiene New rival country Strengths Multi-culture is one of the biggest strengths that Malaysian Tourism has because we have 3 main different cultures living together which is Malays‚ Chinese and Indian. Besides that‚ we also have other culture in Sabah and Sarawak which is Iban‚ Kadanzan
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IBM (PYQ April 2011) PART A QUESTION 1 a) Identify India’s economic system during 1947 to 1990. India’s economic system during 1947 is a democratic system of government. The economic system that developed in India after 1947 was a mixed economy characterized by a large number of state owned enterprises‚ centralized planning‚ and subsidies. b) Based on the case study‚ describe the following: i) India’s current economic system. Economic system is the framework adopted by each country to
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Clifton Alston International Business Japanese Malaise Case July 21‚ 2013 1. The Japanese has stagnated due to Japanese banks‚ which had financed much of the boom in asset prices with easy money‚ now found their balance sheets loaded with bad debt‚ and they sharply contracted lending and deflation. The Nikkei average plunged from nearly 39‚000 points in December 1989 to about 14‚300 points in August 1992‚ thereby losing about 60% of its value. As a result‚ investors lost the equivalent
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because of their great social and economic power. Business is governed by an implicit social contract that requires it to operate in ways that benefit society. In particular‚ corporations must take responsibility for the unintended side effects of their business transactions (externalities) and weigh the full social costs of their activities. * In recent years‚ we have grown more aware of the possible deleterious side effects of business activity‚ something economists refer to as…
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International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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foreign market entry mode. Describe scenarios when licensing might be the preferable one of the two entry modes. 9. International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? 10. Under what circumstances would a BOT system make sense as an international marketing
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Briefly discuss the three types of staffing policies in international business. Discuss the staffing policies adopted by MNCs (Multi-National Company) operating in Singapore. Which is the most attractive approach and why? The 3 types of staffing policies are ethnocentric‚ polycentric‚ and geocentric. Ethnocentric approach fills key management position with parent-country nationals. Advantage: * Overcome the lack of qualified manager in host country * Unify corporate culture. * Transfer
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Case Study #3: Contract for the International Sale of Goods A chip off the new block Semicontronics is an Australian manufacturing company that has been in the business of semi manufactured electronics for over a decade. Semicontronics has a solid reputation for meeting customer demands for quality products on time and on budget. The majority of Semicontronics customers are international‚ mid-market manufacturing companies that produce generic electronics such as cell phones‚ digital media
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References: [1] Molina MJ‚ Molina LT. Megacities and atmospheric pollution. Journal of the Air and Waste Management Association 2004;54:644e80. [2] Moriarty P. Environmental and resource constraints on Asian urban travel. International Journal of Environment and Pollution 2007;30(1): 8e26. [3] Crutzen PJ. Albedo enhancement by stratospheric sulfur injections: a contribution to resolve a policy dilemma? Climatic Change 2006;77: 211e9. [4] Lovins AB. More profit with less carbon
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