Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle and Psychographic Basis for Nokia 2.4.4The Segmentation of Nokia conducted on the basis of
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Contemporary Marketing: NOKIA Nikolas Stavridis - 77094447 Shivam Parashar - 77154872 Hareshwer Saravanan - 77155974 Puneet Hooda - 77154871 Shivani Subramanian - 77152702 Masters of Business Administration Faculty of Business & Law Table of Contents Executive Summary 1. Introduction 2. Nokia’s Marketing Strategy 2.1. Why Nokia’s Marketing Strategy Failed? 2.1.1. Nokia’s Value Proposition (or lack of it) 2.1.2. Nokia’s
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FACTORS AFFECTING EXPORT PERFORMANCE OF PAKISTAN FURNITURE INDUSTRY Hooreen Tasneem Ahmed (htasneem@gmail.com) FOUNDATION UNIVERSITY INSTITUTE OF ENGINEERING & MANAGEMENT SCIENCES‚ NEW LALAZAR RAWALPINDI CANTT PAKISTAN. Abstract:- This paper focuses on the factors which are affecting export performance of Pakistan furniture industry. The study provides a brief overview of the problems which are creating hindrance for furniture exporters. Also‚ it provides some suggestions
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or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction
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2. What is the role of Literature in doing a research project? Literature is a critical summary and an assessment of the current state of knowledge or current state of the art in a particular field. The role of literature in doing a research project is: • It formulates a research question. • It establishes the validity of a research project by revealing gaps in the existing literature on a topic that offer opportunities for new research. • Provides the reader with an up to
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customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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free five year guarantee on purchases of their television sets‚ this gives their `customers the additional benefit of ‘piece of mind’ over the five years should their purchase develop a fault. When placing a product within a market many factors and decisions have to be taken into consideration. These include: Product Quality – Quality has to consistent with other elements of the marketing mix. A premium based pricing strategy has to reflect the quality a product offers.
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The external environmental factors affecting the organized retail industry in india are as follows: • Demographical Environment – The important environmental factor that need proper and continuous monitoring called Demographical Environment. Demography is the study of population and its characteristics. Even India has over millions of retail outlet‚ it still has a long way to go with the international standard of retail industry • Cultural Environment – they influence the consumer’s beliefs‚
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CHAPTER I INTRODUCTION Rationale The English language‚ which is the closest thing to a lingua franca around the world‚ is another means for us to join the stream of world culture. This is where English proficiency becomes vital in today’s world and country. English proficiency is the ability to speak‚ read and/or write in English. In Philippine education system‚ high school students with ages ranging from 12 to 17 are expected to have already basic knowledge of English and the four communication
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APPRAISAL FACTORS AFFECTING ADOLOSCENTS’ ENGAGEMENT TO CIGARETTE SMOKING CHAPTER 1 PROBLEM AND ITS BACKGROUND Introduction Cigarette smoking during childhood and adolescence produces significant health problems among young people‚ including cough and phlegm production‚ an increase in the number and severity of respiratory illnesses‚ decreased physical fitness‚ an unfavorable lipid profile and potential retardation in the rate of lung growth and the level of maximum Smoking is one lung function
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