WHAT ARE THE MICRO AND MACRO ENVIRONMENT AFFECTING MARKETING INTRODUCTION A Business principally is the organized effort by individuals in an organization to produce goods and services and to sell these goods and services in a market place to earn a good profit margin. The operating environment for all organizations whether they are commercial‚ charitable‚ governmental‚ or in the public sector more generally‚ is never static and seldom entirely predictable‚ and can therefore profoundly affect a
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MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010
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1 Snack-Food Industry – Driving factors The snack food industry benefited from increased demand for several of the industry’s products during the past five years in line with rising household disposable income. In addition the industry has a moderate level of market share concentration. The top four players are accounting 43% of revenue. This revenue depends on numerous reasons and factors. One are the changing eating habits due to less frequent restaurant dining and hurried lifestyles
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Factors Affecting Population Cultural Factors In some cultures and religions‚ people are respected more if they have many children resulting in an increased birth rate. For example‚ in some cultures having many children is seen as a sign of virility in men. Conversely‚ some cultures and religions discourage large families though this is rare. This would have the effect of lowering birth rate. Certain religions view birth control and abortion as bad in the eyes of their beliefs. As a result they discourage
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The political and legal environment In the aftermath of the credit crisis‚ governments and regulators are strengthening consumer protections and promoting the concept of responsible lending; new developments are being made with the customer’s interests in mind‚ ensuring that the customer is in control of their own finances‚. The Consumer Credit Act section 75 provides added protection to consumers‚ offered for transactions over £100. It is notable that higher earners‚ are among the financially savvy
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Unit 1 the business environment Tescos Political factors This could include government support‚ provide‚ enhancing skills of the working population of Tesco’s which may include training days or induction days if you have just been previously employed. The main factor could be government support which has to routes that it can go down. Direct support or indirect support which also includes the fiscal policy which is linked with taxes‚ vat and cooperation tax The level of taxation changing
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COMPREHENSIVE PROJECT REPORT On Indian Sugar Industry Submitted for the Partial fulfilment of the requirement towards the award of Degree of Master of International Business (MIB) Session 2010-2012 Submitted by: SOOBIAN AHMED 10-MIB-40 10-6537 Under the Supervision of: Prof. M.S. Lakshmi CENTRE FOR MANAGEMENT STUDIES JAMIA MILLIA ISLAMIA New Delhi-110025 CERTIFICATE OF COMPLETION This is to certify that Soobian Ahmed has completed his Comprehensive Project under
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FACTORS AFFECTING DEMAND & SUPPLY OF PETRLO CARS VS OTHER FUEL CARS In India there are basically four types of fuel cars :- 1. Petrol cars 2. Diesel cars 3. LPG cars 4. CNG cars Except these Electric cars are also going to be launched in India. FACTORS AFFECTING DEMAND :- 1) PRICE OF CAR: Demand of a particular commodity is firstly affected by price. It can be seen in the case of cars also. Petrol cars are cheapest among all other fuel cars available
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Factors Affecting Diffusion How does temperature affect diffusion? What is Diffusion? Definition 1: Diffusion is a process where by molecules move from an area of high concentration area to an area of low concentration. Definition 2: Diffusion is an evidence for moving particles. The spreading out of a gas is called diffusion and it takes place in haphazard and random way. Gases diffuse because the particles collide with other particles and bounce of in all directions. For example when
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The two-wheeler market in India is the biggest contributor to the automobile industry with a size of Rs.100‚000 million. The two-wheeler market in India comprises of 3 types of vehicles‚ namely motorcycles‚ scooters‚ and mopeds. Foreign collaborations have been playing a major role in the growth of the Indian two-wheeler market‚ and most of them are Japanese firms. The modern two-wheeler firms in India have been manufacturing new categories of two wheelers such as Step Thrus and Scooterettes.
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