Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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Rural Retail Banking in India: 2020 Faculty Contributor : Jayadev M.‚ Associate Professor and Roger Moser‚ Visiting Faculty Student Contributors : Madhulika Kaul and Charvi Tandon Financial inclusion is seen as one of the means for overall economic development of a country. The growth of the rural retail banking industry fosters financial inclusion by providing financial products and services to people in the farthest reaches of the country. In India‚ even now the rural areas lack access to
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MOI UNIVERSITY – MAIN CAMPUS SCHOOL OF ARTS AND SOCIAL SCIENCES DEPARTMENT OF SOCIOLOGY MANAGING INFERTILITY AMONG WOMEN IN RURAL PARTS OF KISUMU BY JAJ ALVINE OTIENO A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILMENT FOR DEGREE IN SOCIAL STUDIES (SOCIOLOGY) Table of Content List of Figures Figure 1 Kisumu District 2006-2008 infertility record Figure 2 Prevalence of infertility Glossary Infertility Inability to procreate within a year Sterility Inability to produce a child
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Difference between Rural and Urban Life: |SR .NO |Rural Life |Urban life | |1 |Environment: Close / direct contact with nature. |Greater isolation from nature. Predominance of manmade | | |Preliminaries influenced by natural environmental |(artificial environment). | | |elements like rain‚ heat‚ drought‚ frost‚ sow
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Floriculture – a booming sector for women entrepreneurs in rural India Abstract India is gifted with diverse agro-climatic conditions like good quality soils‚ suitable climate‚ abundant water supply‚ low labour cost‚ which form effective support system to Floriculture . India has an added advantage that it has good export relations with the countries like Japan ‚USA‚ and other European countries . Commercial floriculture is becoming important from the export angle.
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FACULTY OF CONSERVATION‚ THE ENVIRONMENT AND SOCIAL DEVELOPMENT DEPARTMENT OF RURAL AND COMMUNITY DEVELOPMENT COURSE : SOCIAL ECONOMICS OF RURAL LIVELIHOOD CODE : ERL213 LECTURE : FRANCIS UNGAPEMBE STUDENT : GIFT KAPOTA YEAR : 2 ASSIGNMENT : Seven QUESTION : Discuss the role of government in promoting socio-economics of rural livelihood DUE DATE : 7 September 2013 DATE SUBMITTED: 2 September
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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A BRIEF ANALYSIS ON THE STATUS OF RURAL TOURISM IN INDIA REFERENCE: GIMRM024 Table of Contents Abstract 2 Initiatives 6 Issues Faced 8 Infrastructure 10 Finance 11 Impact 12 The Way Forward 13 Bibligography 14 ABSTRACT Tourism is one of the primary catalysts in generating sustainable livelihood in India. India’s vast rural diversity and heritage offers tremendous opportunity for rural tourism. The idea of rural tourism was born out of the need to provide first-hand
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Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result
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