ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
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levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the offense – always. •Remember the man. (The late Bill Bowerman‚ Nike co-founder)" Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence
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current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
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Foundations of management and organisation Assessment 2 Name: Matt Young NTU ID: N0267994 1) 1. Henry Ford believed that workers could be motivated by increased pay. Frederick Taylor believed that workers were inherently lazy. What could they learn from motivation theory? Maslow ‘suggested there is a hierarchy of needs up which people progress’ (Fincham‚ R‚ Rhodes‚ P (1999). Principles of Organizational Behaviour p132) this theory along with many other content and process theories
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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Manesar facility however company wanted Manesar workers to remain under umbrella of their recognized union “Maruti Udyog Kamgar Union” but this union was basically dominated by Gurgaon facility and company has full control over this union (Economic Times‚ 2011) A crucial factor leading to the outburst of the strikes appears to be a breakdown in communication between management and workforce. In addition to this there were some more OB and HR
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Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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Production‚ Planning and Control Dr. Sindhuja • The most important business module – Production. Why?... Objectives • The ultimate objective of production planning and control‚ is to contribute to the profits of the enterprise. • this is accomplished by keeping the customers satisfied through the meeting of delivery schedules. • Specific objectives of production planning and control are to establish routes and schedules for work that will ensure the optimum utilization of materials‚ workers
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ILM LEVEL 3 Certificate in first line management M3.21 Organising & Delegating in the Workplace Table of Contents 1.1 The importance of making effective and efficient use of people’s knowledge skills while planning the team’s work to achieve objectives…………....................................3 1.2 One technique used to identify and appropriate activity for a person………................4 1.3 How human resource planning can be used to identify and appropriate activity for a
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Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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