CHAPTER 1 Retailing – a set of business activities that adds value to the products and services sold to the consumers for their personal or family use A retailer is a business that sells products and/or services to consumers for personal or family use A Retailer’s Role Attempt to satisfy consumer needs by having: the right merchandise at the rice price‚ place‚ in the right quantities‚ and at the right time Retailers Role in the Distribution Channel Ex. Manufacturing -> Wholesaler ->
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When I moved to Texas my husband and I discussed getting a dog. We both had dogs our whole lives. His dog‚ Dodger‚ died last Christmas when he came home for holiday block leave. I had two Pomeranians at my mom’s house and knew I would miss the quiet. We searched online for a rescue dog. When we came across Pete‚ an American Pointer mix‚ we knew he was the one. Two weeks later we adopted Pete. I never noticed the amount of responsibility a dog requires until I moved out and got my own. Owning a dog
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Many mills sell to pet stores without the required license. Some pet stores‚ like Petco‚ have made a change to rescue animals instead of buying them from puppy mill farmers. They contact local animal shelters to get homes for animals on death row. Petsmart gets all of their animals from mills. Breeders of puppy mills breed dogs without consideration of genetic quality‚ which causes many problems for the puppies. Illness and disease are common in dogs because puppy mill operators often fail to apply
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The significant increase in the number of stores like PetSmart‚ and dollars spent on pets has increased significantly. Pet health insurance companies have appeared throughout the country. Progressive Insurance‚ one of the largest auto insurers in the country is even offering insurance for pets if they are
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Are you a Cat or a Dog Person? Instrument Purpose and Development The Are you a Cat or a Dog Person? assessment is a measurement of the personality traits linked to each animal (cat or dog) as measured by the number of answers given in either the cat or dog category. It is a 10-item instrument with four multiple choice answer options for each question. The instrument was developed by first determining items that would best fit the operational definition determined by the group. We generated a
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unionized store is white. By contrast‚ ten miles away in a redevelopment zone‚ referred to as a "bad neighborhood" by the workers‚ stands Toy Warehouse‚ a non-unionized store mirroring a number of other big-box retail outlets (Home Depot‚ Staples‚ Petsmart). Within the region‚ this store is profiled as having the worst problem with "shrink" or theft and the worst customer satisfaction rating. Its customer base is mixed‚ representing "every racial/ethnic group and every social class." Williams was one
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Wal-Mart: Friend or Foe? Wal-Mart has branded stores in all 50 states and in over 27 countries. Wal-Mart started with humble roots in 1962 by Sam Walton in the small town of Bentonville‚ Arkansas. Within thirty years‚ the small local discount retailer grew to one of the largest retail companies in the United States of America. Now it stands as the largest retailer in the world. As the largest retailer‚ Wal-Mart has gained many detractors. In "The Case for Wal-Mart‚" Karen De Coster and Brad Edmonds
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INTERVIEW – 1 Characteristics of the interviewee: Elderly women in her fifties Empty nester- no kids Has 13 cats at home There are 300 cats on campus. This is the fourth time somebody brought it to me. He has got a collar with at tag on him saying my home is UTA. Anyway we do a lot of rescuing on campus. My husband’s second job‚ he works at a vet clinic. The vet clinic he works for has a kitten that somebody just brought in and dumped‚ he has three of them home. We have plenty
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Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s value proposition—the full mix of benefits on which a brand is differentiated and positioned. It is the answer to the customer’s question “Why should I buy your brand?” Volvo’s value proposition hinges on safety but also includes reliability‚ roominess‚ and styling‚ all for a price that is higher than average but seems fair for this mix of benefits. The figure shows possible value propositions on which
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Carrefour S.A. (Euronext: CA) (French pronunciation: [kaʁfuʁ]) is a French international hypermarket chain. Headquartered in Levallois-Perret‚ France‚[2] Carrefour is the largest hypermarket chain in the world in terms of size‚ the second largest retail group in the world in terms of revenue and third largest in profit after Wal-Mart and Tesco. Carrefour operates mainly in Europe‚ Argentina‚ Brazil‚ China‚ Colombia and in the Dominican Republic‚ but also has shops in North Africa and other parts
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