globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants 5.4 Power of customers 5.5 Power of buyers 6) Opportunities and Threats of Airline industry 7) Internal analysis of Virgin Airlines: Strengths and Weakness
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issues that I found in this industry that I believe will provide opportunities for Auckland International Airport such as: 1. Political / Legal Issue: a. Change of Law: Because New Zealand’s government change every 3 years this can become a threat but can also offer opportunities for New Zealand and has an effect on the Airport Industry. For example the change of government can mean change of law. In the past year since the National Party became the government party they have introduced
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the federal government allowed the cashed up Middle Eastern carrier Etihad to raise its stake to 10 per cent from 4.99 per cent. It will take the combined ownership of Virgin’s three biggest shareholders - Sir Richard Branson’s Virgin Group‚ Air New Zealand and Etihad to 55 per cent. The two airlines have a code-sharing arrangement; the companies offer 24 flights per week between Australia and Abu Dhabi. Macquarie Equities analyst Russell Shaw said Etihad’s next move may be to push for a board seat
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| | |Assignment Cover Sheet | |Lecturer’s Comments Form
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Transportation in New Zealand 1. Car Rental Self-drive is a great way to explore New Zealand. You’ll have the flexibility to evolve your itinerary as you go along‚ and the freedom to explore places that are away from the usual tourist trails. Our roads are generally of a very high standard. All main routes are sealed and well signposted; beyond the cities‚ traffic is light. Car rental companies come in all shapes and sizes. You’ll find all the big names‚ as well as a wide range of local operators
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Qantas Airway Strategic Management BUSM 3125 Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S3301727 Table of Content Executive Summary 3 Background Information 4 SWOT Analysis 5 PESTEL Framework Analysis
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discrimination acts (2009) Discover Retail http://www.discoverretail.co.uk/diversity/discrimination_in_full.php accessed 06/11/2012 Qantas to split international and domestic divisions Joyce‚ A chief executive of Qantas (2012) http://www.bbc.co.uk/news/business-18155822 accessed 06/11/2012
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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both?" Journal of Marketing‚ Vbl. 66 (October 2002). 7-24 Treacy‚ Michael & Wiersema‚ Fred (1993)‚ "Customer Intimacy and other value disciplines" Harvard Business Review‚ January-February 1993 Woordruff‚ RB & Gardial‚ SF (1996)‚ "Know your customer: new approach to understanding customer value and satisfaction" Blackwell Publishers Cambridge‚ Ma
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VIRGIN ATLANTIC GLOBALIZATION Virgin operates in the third era of Globalization (2000 onwards) where everything is connected through the Web. This means that Virgin use extensively Internet and other technological platforms to conduct its business. The Globalization of Virgin Atlantic contributed to capture the international market and to the improvement of the organization‚ but still there are some challenges experienced that influence the organization policies and the decision making‚ they
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