The European Airline industry has gone through a lot in the past century since the establishment of the first public airline after the World War I. Until a few decades ago most of these airlines were national and at least partially state owned‚ and most of the European countries had at least one‚ with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US)‚ the
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EUROPEAN AIRLINES: IS THIS THE TROUGH? IS THIS THE TROUGH? AN ANALYSIS OF EUROPEAN AIRLINE INDUSTRY PRERNA GARG 08BSHYD0582 (CLASS OF 2010) A Report Submitted In Partial Fulfillment of the Requirements of MBA Program Of IBS‚ Hyderabad Distribution List: MR. ACHAL KUMAR ASTT. VICE PRESIDENT GLOBAL BANKING AND MARKET RESEARCH‚ HSBC BANGALORE Prof. PARAMITA MALAKAR Faculty Guide IBS Bangalore The summer intern who prepared this report certifies that the views 1 expressed herein
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Executive Summary Porter Airlines‚ a short-haul commercial airliner established in 2002‚ have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy‚ as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry‚ where competitors compete based on price‚ service‚ and
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1. Threat of New Entrants - The easier it is for new companies to enter the industry‚ the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include: • Existing loyalty to major brands • Incentives for using a particular buyer (such as frequent shopper programs) • High fixed costs • Scarcity of resources • High costs of switching companies • Government restrictions or legislation Power of Suppliers
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Case: Porter Airlines Group: Issues: The issues facing Porter Airlines are whether or not the existing business model will remain valid during ongoing operations. The company needs to plan their expansion strategy and decide on how aggressively it can enter competitive markets. Analysis: Porter Airlines competitive position lies in its dominant position at YTZ as it is close to downtown Toronto‚ and is very attractive and attracts a higher yields ($/RPM – revenue per passenger mile).
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MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
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PESTEL analysis is factors that may affect the business environment during operation. The factors determine to understand the organization that impacts the strategy and technology information and could use for decision-making (Yeates and Wakefield 2004 p. 265). Emirates find a broad range of environmental factors from outside of the business is being undertaken‚ ranging from political‚ economic‚ social‚ technological‚ environmental and legal (Yeates and Wakefield 2004 p. 265). The main environmental
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India’s airlines industry has had a smooth take-off ever since the government initiated its open skies policy a few years ago. After encountering some initial turbulence‚ it is now cruising smoothly across clear blue skies. India is today one of the fastest expanding aerospace markets in the world‚ as a growing number of airlines and corporate are expected to acquire about a thousand planes over the next 5 years. Every region- the east‚ west‚ north‚ south and center - has five airlines. India has
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Porters 5 forces Virgin Australia Threat of new entrants – The airline industry has been around for over 100 years and due to large capital requirements and overhead (high cost of planes)‚ the industry would not be greatly affected by new entrants and therefore the threat of new entrants is high. With low operating margins and high initial investment‚ a high market share is needed to ensure full flights (maximizing profits on each flight). This would be difficult for a new entrant. Industry
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Situation Analysis: Entrepreneur Robert Deluce introduced Porter Airlines in 2006 aiming to create a higher value experience for its customers compared to other major players and competitors in the Canadian airline industry such as Air Canada and West Jet. The brand image is designed to provide upscale and refined service to its customers‚ giving the sense of traveling in first class with free amenities that competitors provide at very high prices such as meals‚ beverages‚ wine‚ etc. Even thought
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