European Airline Industry

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EUROPEAN AIRLINES: IS THIS THE TROUGH?

IS THIS THE TROUGH?
AN ANALYSIS OF

EUROPEAN AIRLINE INDUSTRY
PRERNA GARG 08BSHYD0582
(CLASS OF 2010)

A Report Submitted In Partial Fulfillment of the Requirements of MBA Program Of IBS, Hyderabad

Distribution List:

MR. ACHAL KUMAR
ASTT. VICE PRESIDENT GLOBAL BANKING AND MARKET RESEARCH, HSBC BANGALORE

Prof. PARAMITA MALAKAR
Faculty Guide IBS Bangalore

The summer intern who prepared this report certifies that the views 1 expressed herein reflect his/her personal views about the subject matter and shall not be construed as the views of HSBC. No investment decision shall be made on the basis of the information available in this report.

EUROPEAN AIRLINES: IS THIS THE TROUGH?

Authorization
I hereby declare that my project entitled “IS this the Trough- An Analysis of European Airline Industry”, submitted to ICFAI Business School in partial fulfillment of the requirements for the award of the degree of Masters in Business Administration, is a record of the original work done by me under the guidance of Prof. Paramita Malakar during my period of study in School of Management (ICFAI Business School ), Hyderabad. I also declare that this project is the standalone proof of my own effort and has not been submitted to any other university or institute for the award of any diploma or degree.

Place: Bangalore

Date: May 21, 2009 (Prerna)

The summer intern who prepared this report certifies that the views 2 expressed herein reflect his/her personal views about the subject matter and shall not be construed as the views of HSBC. No investment decision shall be made on the basis of the information available in this report.

EUROPEAN AIRLINES: IS THIS THE TROUGH?

Acknowledgement
As a part of curriculum at ICFAI Business School, the ‘Summer Internship Program’ aims at overall development of the students by providing them an opportunity to gain corporate exposure and space to apply their theoretical knowledge in practice in a mutually beneficial manner. No summer internship can be successful without the support of the people who keep themselves closely involved with the student undergoing the program. The wealth of knowledge and guidance shared and provided to us by these professionals is invaluable. First, I would like to thank my company guide at HSBC, Bangalore, Mr. Achal Kumar, Astt. Vice President, GBM for his selfless support and encouragement during my entire training program. My sincere regards to Mr. Steve Scruton, HSBC Bangalore for allowing me to do this project in the company. I Express my gratitude to my project faculty guide Prof. Paramita Malakar, IBS, Bangalore for her guidance and unflinching support throughout my project. I cannot be more thankful to the administrative and faculty members of IBS, Hyderabad for providing me right direction and opportunity whenever I faced problems during the whole project. I would also like to extend my gratefulness to all the present employees of HSBC , who because of their patience and co-operation have made my research a rewarding and meaningful experience. This project would not have been possible without the untiring support provided by my family and friends. The inputs and guidance provided by my seniors have been precious. I would like to extend my gratitude to these people. Prerna

The summer intern who prepared this report certifies that the views 3 expressed herein reflect his/her personal views about the subject matter and shall not be construed as the views of HSBC. No investment decision shall be made on the basis of the information available in this report.

EUROPEAN AIRLINES: IS THIS THE TROUGH?

Table of contents:
Authorization ...................................................................................................................... 2 Acknowledgement .............................................................................................................. 3 Executive...
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