Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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Analyzing Growth and Development of Fast Food Industry in Pakistan Project Supervisor Mr. Muhammad Zafar Saeed Student Name: Reg.No 1. Tania Hamid 1211-892 BATCH: 32 ADVANCED DIPLOMA IN HOTEL MANAGEMENT Chapter 1 Introduction The hospitality industry consists of broad category of fields within the service industry that includes lodging‚ restaurants
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TOPIC : Food Processing Industry of India B. Introduction Food processing is the conversion of raw ingredients into food items or in other forms of consumables by using different industrial processes and tools in order to produce marketable‚ consumable and long shelf life food products. Benefits of food processing are the removal of toxins‚ food preservation (longer shelf-life)‚ enabling of marketing and logistics tasks‚ and increasing of food consistency. The drawbacks in food processing
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Table of Contents I. Introduction II. Company Background III. Kleenex Marketing strategy‚ sales and other company information IV. Competitors’ marketing strategies‚ & sales V. SWOT Analysis VI. Introduction & Company Background There are few‚ if any‚ trade names in the world today more associated with its generic product than Kleenex and facial tissue. Unquestionably‚ there are parts of the country that refer to all sodas as a “Coke”‚ and most people
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the Food Processing Industry Few industries are as broad as the food processing industry‚ but Bangladesh does well on all fronts: confectionery as well as organic‚ frozen‚ and chilled foods. Our market – one of Asia’s largest – brings almost every international food player here. This strength is only expected to improve as consumption trends and the good reputation of our products promise higher future sales. For investors‚ too‚ the time is ripe. A fragmented‚ pre-consolidation industry allows
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The political and legal environment In the aftermath of the credit crisis‚ governments and regulators are strengthening consumer protections and promoting the concept of responsible lending; new developments are being made with the customer’s interests in mind‚ ensuring that the customer is in control of their own finances‚. The Consumer Credit Act section 75 provides added protection to consumers‚ offered for transactions over £100. It is notable that higher earners‚ are among the financially savvy
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1. PESTEL: Strategic analysis is basically concerned with the structuring of the relationship between a business and its environment. The external environment which is dynamic and changing holds both opportunities and threats for the organizations. The organizations while attempting at strategic realignments‚ try to capture these opportunities and avoid the emerging threats. So it is very important for organizations like Intel to study and understand about the external environment. To do this
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PESTEL FRAMEWORK The framework provides a comprehensive list of influences on the possible success or failure of particular strategies. Important to do PESTEL analysis whilst developing a strategy! PESTEL is an acronym which stands for; Political This highlights the role of governments. Firms will be directly affected by the actions of government and other political events. These might be major events affecting the whole of the business community or they may be actions affecting just one part of
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service restaurant (QSR) industry‚ also known as the fast food industry‚ consists of a large variety of restaurant types‚ including but not limited to ice cream parlors‚ fast food restaurants‚ pizza parlors‚ coffee shops. With all of these different types of eateries‚ the QSR industry makes up a massive section of small businesses in America. This means that the market size is large‚ and that there are not restrictive barriers to entry. Some of the giants in the fast food industry are McDonald’s (MCD)
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office can be found across 36 countries and regions worldwide. Retrieved from http://www.orix.co.jp/grp/en/company/ In Year 1972‚ Orix Leasing Singapore Limited “ORIX SINGAPORE” was incorporated in Singapore providing corporate financing to industries such as Shipping‚ Medical‚ Retail and Transportation etc. Being a trusted finance provider company with a long history‚ ORIX also went into a joint venture with DBS Bank Limited and United Overseas Bank Limited with ORIX being the major shareholder
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