he Godrej Group is one of the oldest and most diversified firms in India. From a lock making company in 1897 to a present day conglomerate – the transformation has been phenomenal. It provides us a rich insight into a company that successfully adapted to a dynamically changing environment. Once synonymous with locks and safes today it has presence in FMCG‚ consumer electronics‚ engineering‚ IT and other fields. Safely ensconced in the protective environment of the license raj‚ the liberalization
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mention the satisfaction (yellow cell)‚ dissatisfaction (Red Cell) and delight (Green Cell) status of the brands based on Price vs Value equation. Godrej Consumer Products (GCPL) is a leader among India’s Fast Moving Consumer Goods (FMCG) companies‚ with leading Household and Personal Care Products. Our brands‚ which include Good Knight‚ Cinthol‚ Godrej No. 1‚ Expert‚ Hit‚ Jet‚ Fairglow‚ Ezee‚ Protekt and Snuggy‚ among others‚ are household names across the country. We are one of the largest marketers
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------------------------------------------------- Godrej Group From Wikipedia‚ the free encyclopedia Godrej Group | | Type | Private | Industry | Conglomerate | Founded | 1897[1] | Founder(s) | Ardeshir Godrej Pirojsha Godrej | Headquarters | Mumbai‚ Maharashtra‚ India | Area served | Worldwide | Key people | Adi Godrej (Chairman) | Products | Real estate‚ FMCG‚ industrial engineering‚ appliances‚furniture‚ security and agri care | Revenue | 21600 crore(s)(US$4.0 billion)(2013) [2]
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Competition Name Column1 Last Price Column2 Column3 Sales (Rs. cr.) HUL Godrej Consumer Dabur India Colgate Marico Godrej Ind Gillette India P and G Emami Bajaj Corp Jyothy Labs Amar Remedies JHS Svendgaard GKB Ophthalmics Market Cap. 1‚08‚829.37 638.05 Column5 Turnover 503.4 Column4 Net Profit Total Assets 22‚116.37 2‚691.40 3‚512.93 21‚714.50 2‚980.08 604.39 2‚761.43 119.25 20‚782.64 3‚759.33 463.24 1
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PEST & PESTEL Analysis D EFIN ITIO N “P ES T A N A LY S IS – A N A N A LY S IS O F TH E P O LITIC A L‚ EC O N O M IC ‚ S O C IA L A N D TEC H N O LO G IC A L FA C TO R S IN TH E EX TER N A L EN V IR O N M EN T O F A N O R G A N IZ ATIO N ‚ W H IC H C A N A FFEC T ITS A C TIV ITIES A N D P ER FO R M A N C E.” [1] “P ES TEL M O D EL IN V O LV ES TH E C O LLEC TIO N A N D P O R TR AYA L O F IN FO R M ATIO N A B O U T EX TER N A L FA C TO R S W H IC H H A V E‚ O R M AY H A V E‚ A N IM PA C T O N B U
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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A Report On GODREJ PVT LTD. Submitted to: Submitted by: Prof: Varsa mam Komal Dulam (16) Sandhya Kodganti (38) Niharika Patel (15) Ankita Savliya (01) PREFACE Management is a complex process and cut across all facets of the organization. It relates to all activities of the organization and undertakes at all levels and is best seen as a process common to all other functions carried-out within the
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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