Topics: Hygiene, Brand, Brand management Pages: 2 (588 words) Published: March 17, 2013
Prepare a Product Mix chart in excel sheet incorporating all the product lines, Also mention what customer solution these brands are offering. Also mention the satisfaction (yellow cell), dissatisfaction (Red Cell) and delight (Green Cell) status of the brands based on Price vs Value equation.

Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer Goods (FMCG) companies, with leading Household and Personal Care Products. Our brands, which include Good Knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee, Protekt and Snuggy, among others, are household names across the country. We are one of the largest marketers of toilet soaps in the country and are also leaders in hair colours and household insecticides. Our 'Good Knight' brand has been placed at an overall rank 12 and continues to be the most trusted household care brand in the country in Brand Equity's Most Trusted Brands Survey 2010.

The Home Care business of Godrej has well-established brands such as Good Knight, HIT & JET in it's basket.  Good KnightGood Knight is the only fully entrenched brand in HI with significant presence in all the formats. ...read more  |  HITWith increasing awareness among consumers regarding the harmful effects of pests, particularly  read more  |  JetJET Brand is the regional jewel for Godrej Household Products, with more than 80% Market Share in coil in read more  |  EzeeGodrej Ezee was launched in 1983 for special clothes and delicate garments like woolens, silks, baby cl...read more  |  Godrej Dish WashThe special concentrated formula works wonders on the toughest of grease effortlessly, leaving your ...read more  |  GenteelGenteel is a liquid detergent brand that specialises in woolen fabric care washing.  read more  |

Personal Wash has beenone of Godrej's oldest business divisions.  CintholCinthol is specially formulated for 24 hour confidence, to enable an active lifestyle.read more  |  Godrej...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Godrej Full Report Essay
  • Godrej Swot Essay
  • Adi Godrej Essay
  • godrej interio Essay
  • Godrej Essay
  • Godrej Consumer Products Communication Strategy Essay
  • Marketing Strategies of Godrej Essay
  • A Study on Training Effectiveness of Godrej Group of Companies Essay

Become a StudyMode Member

Sign Up - It's Free