PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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Internal Competition This industry is fairly fragmented and diversified. Industry retailers may specialize in selling specific accessories‚ such as hats‚ costume jewelry or luggage. The more specialized retailers may not have significant competition from other stores because they operate in a niche market. A retailer’s depth and quality of merchandise‚ fashion selection‚ procurement and pricing methods‚ inventory control‚ reputation and store design and location are important factors in competing
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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The Internet use by the Luxury industry An interactive tool for a very demanding sector Supervisor: Margareta Paulsson Authors: Charlotte LARBANET Benjamin LIGIER Master Thesis Umeå School of Business Spring Semester 2009 1 Acknowledgements Assistance from many people contributed to the accomplishment of our master thesis. Therefore we wish to express our thanks to Umea School of Business and Economics for contributing toward the success of our year abroad in Sweden. Also‚ we would
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EXTERNAL ENVIRONMENT ANALYSIS: - In the overall growth of the company external environment plays very crucial role. In this external environment there are several forces which affects company’s decision making policies very deeply and political‚ economic‚ social‚ technological‚ environmental and legal are those main forces (according to the pestel model). So we will analyse how these forces affects working and decision making of Maruti Suzuki. POLITICAL FACTORS: - As Maruti Suzuki is an automobile
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----------7 Product Price Place Promotion Market Analysis The Luxury Market In China-----------------------------------------------9 Reference----------------------------------------------------------------------------------------11 Introduction Luxury goods are products and services that are not considered essential and are associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role
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Luxury goods & Jewellery in India. ABSTRACT The Luxury goods industry is a very wide industry comprising of products from watches‚ jewellery‚ perfumes‚ expensive wines to yachts‚ expensive pens‚ and clothes. Goods for which demand increases more proportionally as compared to income‚ are known as ‘Luxury goods’‚ in contrast to a "necessity goods"‚ for which demand increases less proportionally to income. Some luxurious goods are bought due to the tag implied of a status symbol‚ such goods
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Geert Hofstede defined that culture is "collective programming of the mind distinguishing the members of one group or category of people from another". (HOFSTEDE‚ 2012a) Human culture derives from people’s background‚ education‚ gender and so on. Therefore‚ different people have various cultures. Culture can influence employees’ relationship in workplaces. (HOFSTEDE‚ 2012b) Geert Hofstede studied this question for more than six years‚ and found six groups of national cultural dimensions. The first
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