1.0 Introduction Our MKT303/310 lecturer‚ Mr. Lawrence Sheah had assigned us a group assignment which takes up to 30% of the coursework. This group assignment has been done by Teah Su Hoey‚ Angel Chia‚ Lo Sau Fui and Shim Yun Khi. In this assignment‚ students are needed to select any one local or multinational service company to do a research report regarding on how the company plan‚ decide and execute their service marketing activities in order to compete and to survive in the competitive business
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Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world’s largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7‚ 1998.[2] Citigroup Inc. has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company employs approximately 260‚000 staff around the world‚ and holds over 200 million
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Page 2 Macro Environment Page 2 Competitive Forces in the Tourism Industry Page 4 Conclusion Page 6 References Page 6 Introduction: This paper will be dynamically examining the tourism industry during the 2000s. It will begin by using the PESTEL framework to analyse the macro environment and determine which factors drive the competitive forces within the industry. Following this‚ Porter’s Five Forces model will be used to analyse the actual competitive forces at work within the industry and
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FRANCE I. Geographic Information 1. Reference Map of France: [pic] Map of France 2. Absolute Location of France: 46° 00 N‚ 2° 00 E 3. Regions in Which France Is Located: France is part of Western Europe‚ which is part of Europe. France is also part of the northern hemisphere. It is also part of both the western and eastern hemispheres. 4. Relative Location of France: France is on the western edge of Europe. It is shaped like a hexagon‚ a shape having six sides. France
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by the bibliography and appendices. The sources upon which the report is based include more general sources‚ such as the annual reports of Gifas (“Groupement des Industries Françaises Aéronautiques et Spatiales) and information from the Invest in France Agency but also more specific sources such as the Global Market Forcast developed by Airbus‚ news articles and publications from McKinsey Research. 2. SWOT- analysis 2.1 Strengths 2.1.1 The aerospace industry is a driver for economic growth and
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opportunities and threats to the MAS is 1. Strength - Emphases on Their hospitality and cabin crew network 2. Weakness - quality competition with AirAsia 3. Opportunity- change in customer preferences 4. Threat - change in economy Award of Air Asia Award for Malaysia
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PESTEL analysis The forces in the external environment affect the way a business operates and the choices it makes to improve its performance. PESTEL Analysis for Apple Political factors • It is reported that in 2007 52% of sales were from countries outside America. Bad international relations might influence apple in a negative manner. • Apple produces its products outside America such as in China‚ political conflicts between America and such a country could lead to serious
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1) Evaluation of Ford’s strategy in the small car market in France New Product Development. Approaches to New Product Development (NPD) can be divided into innovative strategies‚ and customer-responsive strategies. Innovative strategies results in a higher degree of (actual and often perceived) newness but involve higher R&D costs and risk. Customer-responsive strategies allow to cut development costs and time-to-launch; however‚ it might be difficult to achieve a differentiated position in a competitive
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Case Study: Tech Ltd Introduction In deciding whether Tech Ltd is a company that we would buy‚ we evaluated the profitability‚ liquidity‚ efficiency‚ financial leverage and market ratios of the company. Profitability The profitability ratios of Tech Ltd tells the story of an improving company with healthy profitability. The gross margin has been fairly steady at a return of around 16% for the past 2 years‚ and the net margin is showing that the business has become more efficient at generating
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Purchase‚ Vessel Financing‚ Merchant Cash Advance‚ Working Capital Loan and Project Financing to businesses locally or internationally. Till date‚ there is only 1 office located at Odeon Tower‚ Singapore with a staff strength of 80 headcounts. 2. PESTEL Analysis Of External Factors 2.1
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