increasing sales and achieving a sustainable competitive advantage. Profit earning is the ultimate aim of a business organization. So in order to survive in a highly competitive market and earn a high profit‚ an organization need to conduct proper analysis and evaluation of the business environment and the customer needs. Based on these evaluations adequate marketing strategies are formulated which contributes to achieving the goals and objectives of the business. STATEMENT OF THE PROBLEM Marketing
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BSNL August marked an important transition at Bharat Sanchar Nigam Limited (BSNL). Gopal Das took over as chairman and managing director (CMD) of the state-run‚ integrated telecom service provider‚ following the retirement of former CMD Kuldeep Goyal. His appointment is being looked upon with much anticipation as a lot rides on him. The once-coveted telecom operator has been on a downward spiral and Das will need to dip into every resource and skill he has acquired during his 35-year-long telecom
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SWOT Analysis Strengths • BSNL is the India’s leading telecommunications and broadband Internet provider. • Provides global telecommunication services 90 million customers in India; • Provides 27.45 million fixed- wired line telephones with network connections‚ and local telephone exchanges; • Operates more than 72 million wireless subscriber; • Owns largest cellular provider in whole India; • BSNL communication has moved into new areas as technology improves and into new innovation like
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[pic] TABLE OF CONTENTS 1. Acknowledgement 2. INTRODUCTION 3. BSNL SERVICE 4. Customer Relationship Management ➢ MARKETING STRATERGY • Marketing Objective • Marketing Process • Social Responsibility ➢ CONSUMER SERVICE 5. Complaints Handling ➢ Complaints: A Critical Form of Communication ➢ Why is Complaints Handling Important
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KURUKSHETRA‚ HARYANA GUIDED BY: SUBMITTED BY: Mr. YOGESH Monika Chauhan BSNL‚ KKR ROLL NO. 3509087 ECE
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NIGAM LIMITED (BSNL) SUBMITTED BY:- ARINDA MANDAL (ROLL NO.:-11202134) ABHINAV SRIVASTAVA (ROLL NO.:-11202135) PRITHI RAJ CHAKRABORTY (ROLL NO.:-11202136) MUNLINA SATPATHY (ROLL NO.:-11202137) Contents * Introduction * Market Position Of BSNL * Competitors Of BSNL * Objective Of BSNL * Marketing Strategy Of BSNL * Application Of Porter’s Generic Strategy * Porter’s Five Forces Related To BSNL * SWOT Analysis Of BSNL * BCG Matrix Of BSNL * Value Chain
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BSNL Prepaid mobile customer can know the details of Main balance‚ Local & STD SMS balance‚ Voice Balance‚ FRC On-net Balance & Validity‚ GPRS Data Balance & Validity‚ On-net Video Call Balance & Validity etc.. 2G/3G GSM mobile prepaid vouchers which are called as scratch cards/cash cards allows the Prepaid GSM mobile customers to recharge their account by the following ways >> By dialing 123 from mobile phone and follows the IVRS instructions to recharge. >> Type
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TITLE OF THE PROJECT : MARKETING RESEARCH AND SALES PROMOTIONAL ANALYSIS IN BSNL WITH SPECIAL REFERENCE TO BROADBAND & 3G SERVICES [pic] The project is entitled with marketing research and sales promotional analysis of Broadband & 3G services in BSNL (BHARAT SANCHAR NIGAM LIMITED) . Marketing research is an important term of the marketing
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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