Course Title: MBA (Full time and Part Time) Module Title: Marketing Futures II Module Number: G106666 Module Tutor: Jackie Harris Date set: Week commencing w/c 8th March 2010 Date due: On or before 20th April 2010 Return to Business School Office Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor Note A re-sit assignment will be set to facilitate grade
Premium Marketing Quotation Quotation mark
INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
Premium Mobile phone Bharti Airtel
R&D and manufacturing facilities receive ISO 9001 certification from RWTUV‚ Germany 1994 Biocon establishes Syngene International Pvt. Ltd. as a Custom research Company (CRC) to address the growing need for outsourced R&D in the pharmaceutical sector 1996 The commercial success of Biocon’s proprietary fermentation plant leads to a 3-fold expansion Biocon leverages its technology platform to enter biopharmaceuticals and statins 1998 Unilever inks a deal with ICI to sell
Premium Pharmaceutical industry Marketing Pharmacology
Stringent government regulation and powerful purchaser pressures. • Governments focused on pharmaceuticals in efforts to control rising healthcare expenditure. • Inter-country pricing disparities. Economic • European free trade agreements. Social • Ageing populations create pressure on healthcare systems. • Epidemic or chronic diseases (e.g. obesity). Technological • Impact of genetic research on industry. • Utilizing a web of alliances to address multiple customer needs Environmental
Premium Generic drug Pharmaceutical industry Regulation
Specify the types of country risks that pharmaceutical firms face in international business. How do the political and legal systems of countries affect the global pharmaceutical industry? The different types of country risks for the pharmaceutical firms are: 1. Pricing: Many Asian and African countries are poor and cannot afford the costly medicines. The Pharmaceutical firms spend vast amounts on R&D in creating and marketing drugs‚ thus charging high prices enables for cost of
Premium Pharmaceutical industry Pharmacology Generic drug
1. Overview of the global pharmaceutical industry In 2003‚ Britain’s Guardian newspaper commented that‚ “on the face of it‚ the global pharmaceutical industry looks like the epitome of a modern‚ mature industry that has found a comfortable way to make profits by the billion: it ’s global‚ hi-tech‚ and has the ultimate customer‚ the healthcare budgets of the world ’s richest countries.” Guardian sept 2003 The global pharmaceutical industry is nowadays made up of thousands of companies contained
Premium Generic drug Pharmaceutical industry Pharmacology
Jennifer Ambert Prof Weren Fall 12’ Tuesday 6p-8:40p MGT4600-61 Pfizer Case Study 1. Why has the pharmaceutical industry been so successful historically? The pharmaceutical industry has been such a successful industry for numerous reasons: • Patent protection is considered to be an incentive for investing‚ and also creates customer loyalty. • Generic brands have been profitable and cost efficient for buyers. This simply means that suppliers don’t need to offer a particular name brand;
Premium Pharmacology Brand Patent
Objective of the report: The Bangladesh paradox has been one of surprising economic resilience in the face of natural disasters‚ poor governance and political volatility. However‚ a key challenge is whether Bangladesh can move away from an economy that is an impressive underdog‚ to one that can truly join the ranks of the fastest growing economies in the region. Bangladesh has three key attractions for global investors and multinationals: a large base of low-cost labour‚ a large domestic
Premium Investment
The global pharmaceutical industry Introduction Pharmaceutical industry is the one of big revenue business in the world. There are lots of company gains a lot of profit and market share in this industry. Most of those companies were established in 19 century and early 20 century. This study explains their model development process of pharmaceutical industry‚ it details some issue like Thalidomide tragedy in 1970’s and legislation‚ then decreases the risk of side effect and protects the patient
Premium Economics Form of government Marketing
RFID in Pharmaceutical Industry In 2004‚ US Food and Drug Administration (FDA) has called for the implementation of RFID technology to track the distribution of prescription drugs in order to protect the medical supply chain from counterfeit drugs by 2007. Initially‚ California State Board of Pharmacy has mandated RFID technology but later extended implementation date until 2015. In 2007‚ Kalorama Information predicted in a report that market for RFID solutions in pharmaceutical industry would
Premium RFID Pharmacology Pharmaceutical industry