as ways of cataloguing the vast number of possible issues that might affect an industry. A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTEL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the
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United Arab Emirates a. Introduction Dubai‚ the most well-known state in the UAE‚ became a major hub for trade since 1985 with the establishment of the first and biggest free-zone area in the Middle East - Jebel Ali. Since then‚ it developed as an international business center and a modern tourist destination. Over the past ten years‚ since 1996‚ when Dubai Airport Free Zone was established and the first Dubai Shopping Festival launched‚ the city has positioned itself as the „City of Gold‟ and
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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CHINA’S TELECOMMUNICATIONS INDUSTRY INTRODUCTION China has developed a huge telecommunications sector. Today China is one of the largest telecom subscribers in the world’s telecommunication market. China’s telecommunications industry started to expand during early 1990s due to economic growth‚ technological improvements‚ low tax rates‚ and institutional changes‚ which allowed competition. Figure 1 shows that electronic-telecom industry had the fastest growth of sales revenue during
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A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
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Part 1. PEST Analysis in Business Environment 1. Introduction 2 1.1 PEST Analysis Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3 Part 2. Case Study On Organizational Business Strategy 2. Vodafone - Using Technology To Improve Economies .............................................................4 2.1 PEST factors affecting
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specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not could developments in the political area have been handled better by each company? Ans: The primary barrier to Pepsi and Coca-Cola’s entry into the Indian market was its political / legal environment as a result of its history. Despite the liberalization of the Indian economy in 1991 and introduction of the New Industrial Policy to eliminate barriers‚ such as bureaucracy
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The Development Research Forum in Cambodia Scoping Study: Research Capacities of Cambodia’s Universities Team Members: KWOK Kian-Woon‚ CHAN Sopheap‚ HENG Chinda‚ KIM Sedara‚ NETH Baromey and THON Vimealea Research Assistants: Kelvin CHIA‚ CHHOENG Sotheavan and NHEM Sochea Scoping Study: Research Capacities of Cambodia’s Universities* Special Report Team Members: KWOK Kian-Woon‚ CHAN Sopheap‚ HENG Chinda‚ KIM Sedara‚ NETH Baromey and THON Vimealea Research Assistants: Kelvin CHIA‚ CHHOENG
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Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines‚ Inc. Submitted to: Sonders G. Lucas Submitted by: Cu‚ Princess Charlene V Daproza‚ Jema C Pacpaco‚ Charlene B Manayan‚ John Elmor M February 11‚ 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern‚ North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices‚ juices and
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External Environmental Analysis on PEST‚ PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci‚ one of the Italian high fashion luxury brand. PEST analysis‚ competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing‚ fragrances‚ accessories‚ handbags and
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