Pest Analysis in Business Environment
Table of Contents
Part 1. PEST Analysis in Business Environment 1. Introduction 2 1.1 PEST Analysis Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3 Part 2. Case Study On Organizational Business Strategy 2. Vodafone - Using Technology To Improve Economies .............................................................4 2.1 PEST factors affecting in different ways................................................................................5 Political Impact on British Airways 5 Economical Impact on McDonald’s 5 Social Impact on McCain 5 Technological Impact on Tesco Plc 6 Part 3. Understanding of Service Sector Management ( Personal Reflection )
3. CONCLUSION. 7 3.1 Vodafone SWOT analysis......................................................................................................7 Problems and Solutions 8 REFERENCES……………………………………………………………………………………………………………………….9
PART - 1
“If an organization is to be successful it must either fit into the environment in which it operates or manipulate it to suit its objectives. Discuss the implications and relevance of these approaches using an established organization to illustrate your arguments.”
INTRODUCTION
PEST Analysis is a simple, useful and widely-used strategic planning tool that helps to evaluate Political, Economic, Socio-Cultural and Technological environment. It involves an organisation considering the external environment before starting a project. As such, it is used by business leaders worldwide to build their vision of the future. It is important for different reasons. First, by making effective use of PEST Analysis, it ensures the job to be lined up
Part 1. PEST Analysis in Business Environment 1. Introduction 2 1.1 PEST Analysis Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3 Part 2. Case Study On Organizational Business Strategy 2. Vodafone - Using Technology To Improve Economies .............................................................4 2.1 PEST factors affecting in different ways................................................................................5 Political Impact on British Airways 5 Economical Impact on McDonald’s 5 Social Impact on McCain 5 Technological Impact on Tesco Plc 6 Part 3. Understanding of Service Sector Management ( Personal Reflection )
3. CONCLUSION. 7 3.1 Vodafone SWOT analysis......................................................................................................7 Problems and Solutions 8 REFERENCES……………………………………………………………………………………………………………………….9
PART - 1
“If an organization is to be successful it must either fit into the environment in which it operates or manipulate it to suit its objectives. Discuss the implications and relevance of these approaches using an established organization to illustrate your arguments.”
INTRODUCTION
PEST Analysis is a simple, useful and widely-used strategic planning tool that helps to evaluate Political, Economic, Socio-Cultural and Technological environment. It involves an organisation considering the external environment before starting a project. As such, it is used by business leaders worldwide to build their vision of the future. It is important for different reasons. First, by making effective use of PEST Analysis, it ensures the job to be lined up
References: 1. Robinson, W. I. (2005). Global capitalism: the new transnationalism and the folly of conventional thinking. Science & Society, 69(3), 316. Retrieved December 05, 2009 2. Sustar, B. & Sustar. R. (2005). Managing marketing standardization in a global context. Journal of American Academy of Business: Cambridge, 7(1), 302. Retrieved December 07, 2009 3. Bateman, T.S., & Snell, S.A, (2004). Management: The New Competitive Landscape (6th ed). 4. Mind tools E-book, Published by Mind Tools Ltd, United Kingdom. 5. Technology helps Tesco beat crunch, By Leo King ,Published: 09:43 GMT, 01 October 2009 6. Case study on Vodafone,The Times 100 Edition 14, www.thetimes100.co.uK 7. New Mexico State University: http://cbae.nmsu.edu/~dboje/sbc/pages/page3.html#index, Retrieved December 10, 2009 8. McDonald’s USA corporate responsibility report: 2004. (2004). Retrieved November 9, 2009, www.mcdonalds.com/usa/good/report.RowPar.0002.ContentPar.0002.ColumnPar 9. Case study , An analysis of British Airways Marketing Environment, Retrieved on December 08 2009, www.essayzone.com 10. Vodafone Air Touch: The Acquisition of Mannesmann , Case Analysis, Sky Huvard, Rodrigo Salcedo, Lateshia Tuppince, Matt Wentz, Lindsay Zolad, May 2007.