INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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Suggested Modern Middle East Topics and Opinion Questions: Country studies (choose one: Syria‚ Lebanon‚ Jordan‚ Qatar‚ Kuwait‚ Saudi Arabia‚ Egypt) When and how did _________ become a modern country‚ and what are the most significant political/economic/social issues it faces currently? (For this question‚ you will have to describe how and when the country became free of any Western‚ imperial powers after the fall of the Ottoman Empire.) Israel/Palestine (choose 1 research question) Why is the Golan Heights a conflict area
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During the late 19th century and the early 20th century‚ Islam in the Middle East was introduced to its greatest threat yet; modernization. Conflicts within the muslim community and the rapid development of the surrounding world‚ has left the muslim society in the dust. The technological/scientifically dominant Ottoman empire went through expiration and was left with the remnants of its broken empire. Western civilizations then modernized and quickly became more superior in its European trade‚ technological
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Middle Eastern Americans travel to America to obtain a better quality of life. Many want to have a better education‚ job and life style as in their native country they are restricted from following these dreams due to their government’s regime. Other Middle Easterners come to the United States escaping persecution and genocide. Slowly‚ they begin to assimilate into the culture of the United States and are then called Middle Eastern Americans. The term Middle Eastern American refers to Middle Easterners
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PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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Chapter 4 Knowledge Representation question and answers 1. Consider the following statements a) Reema is a super star. b) All super stars are rich. c) All rich people have fast cars. d) All fast cars consume a lot of petrol. Use predicate logic and inference rules to draw the conclusion “Reema’s car consumed a lot of petrol”. a. List any two knowledge representation techniques. b. Write Modus Ponens rule. c. Define disjunctive normal form with suitable
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PEST Analysis Example If you ’re a student of marketing and business studies then you must have come across the term ’PEST Analysis ’. Here are a couple of PEST Analysis examples to clarify the concept further. You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter‚ any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background
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East is East is a film about a Half-Pakistani family lives in England. The father‚ George/Jahangir Khan is from Pakistan and wants his children to feel connected to his home country. Ella Khan however is the mother of the family and is from England. Because of this there is a struggle for the seven children to find their identity. Mr. Khan expects his children to follow his strict Pakistani Muslim ways‚ but the children does not really feel like they belong to Pakistan. After having lived their whole
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Women of the Middle East have far been viewed as an oppressed group. From the desert sands of Saudi Arabia to the mountainous lands of Afghanistan‚ Arab women have faced many hardships in their society. While the role of a woman is meant to be nurturing and domestic‚ many have moved on to a more modern view‚ and have taken on the role as educators and laborers. Arab women threaten the traditional family structure by doing so; however‚ for many it is a sacrifice they are willing to make‚ as they see
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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