A Project Report ON “Comparative study Of Indian Paints Industry” Kansai Nerolac Paints Ltd. And Asian paints Under the Guidance of Miss Neha Awasthi Mam Submitted By-
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Kansai Nerolac Paints Kansai Nerolac Paints Ltd. (KNPL)‚ a subsidiary of Kansai Paint‚ Japan made its beginning as Gahagan Paints and Varnishes Co. Ltd. in the year 1920. Having completed over 92 years of strong foundation‚ the Company has been known as one of the strong players in the paint Industry with high reputation for quality‚ innovation and brand identity. Headquartered in Mumbai‚ company’s manufacturing facilities are located at Uttar Pradesh‚ Maharashtra‚ Tamil Nadu and Haryana. In
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PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability‚ rules and regulation‚ and the legal system of the country affecting the overall industry. The economic condition‚ liberalization‚ policy toward foreign investment‚ and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social
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Department 50-64 4. Chapter 4: SWOT ANALYSIS 4.1. Strength and Weakness 66-67 4.2. Opportunities and Threats 68 5. Chapter 5: OBSERVATIONS AND SUGGESTIONS 5.1. Observation and suggestions 70-78 6. Chapter 6: CONCLUSION 80-81 7. BIBLIOGRAPHY 82 8. REFERENCES 82 CHAPTER 1 INTODUCTION 1.1 BACKGROUND OF THE STUDY: 1.1.1 BACKGROUND: Nerolac is one of the largest and leading paint companies in India. It offers paints with goodness that is limited not
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Paint Industry in India The Indian paint industry is valued at Rs 26‚000 crore by to AC Nielsen with 70 per cent of it being decorative paints and the remaining 30 per cent being industrial. The per capita paint consumption has been estimated to be 2.57 kgs. The size of the industry is 3.1 million tonnes with decorative paints being 2.4 million tonnes and industrial paints being 0.7 million tonnes in volume terms. The Indian paint industry is growing at a double digit rate for several years now
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ryANALYSIS OF PAINTS INDUSTRY IN INDIA Introduction: The paints industry made a beginning in India in 1902 when Shalimar Paints set up its operations in Kolkata (Calcutta). Today the size of the paints market in India is estimated at Rs 180 bn. Market Structure & Product category: The Indian Paint industry can be divided as: * The organized sector comprising of large and medium size units * The unorganized or the small scale sector. The contribution of the organised and unorganised
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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