Course Title: MBA (Full time and Part Time) Module Title: Marketing Futures II Module Number: G106666 Module Tutor: Jackie Harris Date set: Week commencing w/c 8th March 2010 Date due: On or before 20th April 2010 Return to Business School Office Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor Note A re-sit assignment will be set to facilitate grade
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AIRBNB The hotel industry is a saturated industry that normally requires firms to maintain substantial overhead‚ substantial capital property‚ and brand reputation to successfully compete for fluctuating market shares. As a result‚ rivalry is high and there is little room for new entrants in the fiercely competitive and economically sensitive hotel industry. That being said‚ Airbnb has created a market that enables almost anyone who owns sleeping space to become a competitor to hotels and traditional
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INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
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Lodging’s recovery continues‚ driving fewer vacancies and higher rates‚ particularly among hotels in higher-priced segments. Our outlook anticipates a 5.5% RevPAR gain in 2013‚ improving to 5.9% in 2014 with stronger economic growth. Group bookings for 2014 have improved‚ supporting gains relative to this year. Construction activity has resumed‚ but is still at low levels. Occupancy levels at hotels in higher-priced segments are ahead of prior peak levels‚ real RevPAR is above its long-term
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Pest analysis is used to describe a framework of macro-environmental factors which are Political‚ Economic‚ Sociocultural and Technological. This is a part of external analysis when doing the market research. It gives a company an overview of the different factors in the overall environment in order to understand the market growth or decline‚ also understanding the situation‚ potential and operational direction of the company. In 2001‚ McDonald’s Switzerland CEO planned to operate a hotel which
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Economic Analysis of the United States Hotel Industry Background Information Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times‚ and has influenced the development of the economy since the founding of this country. According to the American Hotel and Lodging Association‚ in the year 1900‚ there were fewer than 10‚000 hotels in the US which provided 750‚000 to 850‚000 rooms. The 2004 figures show that
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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1.0 Introduction and Scenario Banyan tree hotel group was established in1994 with one single resort in Phuket‚ and in recent years ‚ it has own more than 20 resorts and hotels‚ 60 spas‚ 70 retail galleries and 3 golf courses(Banyan tree hotel group‚ 2012).As the leading of international boutique hotels‚ Banyan tree hotel group are providing the unique service combined with green conscience . In the next five years‚ Banyan tree hotel is panning to extend their business into Middle East ‚ Central
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PEST Analysis Using the PEST analysis to assess the macro environment of the newspaper industry shows that the technology and recession are two of the major factors that have been affecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of mass communication. The Internet has had a major impact on the external environment of the newspaper industry and has been gradually substituting the prints. It has
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Hotel Industry/Marriott Analysis Analysis of the Hotel Industry Industry Profile The need for lodging for individuals after traveling a great distance from home has been around since mankind began living inside of dwellings. To serve this need‚ hotels‚ or as they were more commonly referred to‚ inns‚ were created as a means to accommodate these travelers. In fact‚ the first recorded inn in America opened in 1607. Since their introduction they have grown in complexity‚ amenities‚ price‚ and
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