Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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Personal Selling Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespersons should be able to match the benefits of their offering to the specific needs of a customer. Personal selling need to be considered greatly in this product‚ because skincare products need to be sold directly to the customer throughout various stores. Personal selling involves a selling process that consist of this following steps : 1. Prospecting Prospecting
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Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson ’s job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals‚ Fertilizer‚ Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department
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The Body Shop International PLC Watersmead Littlehampton West Sussex BN17 6LS‚ United Kingdom Phone: +44-1903-731-500 Fax: +44-1903-726-250 Primary US Office: Subscribers Only http://www.the-body-shop.com Hoover’s coverage by Alex Biesada Overview Promoting beauty in the customer’s eye instead of the beholder’s‚ The Body Shop International sells skin and hair care products so natural they sound edible (Peppermint Foot Lotion‚ Banana Shampoo). The company combines activism with marketing
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Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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Consumerism‚ Price War‚ Green Marketing‚ Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop. Globalization Many companies changed from local competition to globalized competition. They have developed truly global operations‚ making and selling their product worldwide. They are not only trying to sell more of their locally produced goods in international markets‚ they are also buying more components and supplies
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The Body Shop Canada – Case Study Alexander Mutter-Taylor Jennifer Tinkess Kevin Vo Michael Ciminelli Peter Stojanov Business Policy – Ross Geddes Key Events / Case Synopsis The Body Shop Canada is a retail store that only sells proprietary products in prime retail locations either on main shopping arteries or in mall stores. Body Shop has positioned itself as a champion of social responsibility/activism and‚ in the 14 years since its funding‚ the store has grown from one to 450 stores worldwide
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1. Executive Summary This report presents an analysis of The Body Shop PLC’s pro forma financials from 2002-2004 and insights into financial requirements for the company as it moves forward with their new strategies for achieving operational efficiencies and reclaim its brand image as a top manufacturer-retailer in the beauty and personal care industry. We have constructed pro forma financial statements based on the sales-driven estimates and interest and tax fixed burdens. The key determining
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Body Shop- Case Study Analysis Executive Summary The Body Shop is in the business since 1976. At that time‚ it was just a concept by the Anita Roddick which clicked and made her a millionaire. The concept was supported by the tag of natural resources and it has helped the company is placing the brand positioning at the right place. The purpose of this report is to analyze how the Body Shop started and how the concept of one lady is transformed into a millionaire company. A detailed brand analysis
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The Body Shop in China: Market Feasibility Research and Strategy Design DU Yuping 1‚2‚ Mai Jinger2 School of Economics and Management‚ Wuhan University 2 School of International Trade and Economics Guangdong University of Foreign Studies‚ Guangzhou‚ P. R. China‚ 510420 1 Abstract: The well-known British brand‚ the Body Shop‚ is a strong advocate of environment and human rights. In recent years‚ it has accelerated its global presence by its naturally inspired‚ ethically produced beauty and cosmetics
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