1. The Organization: What it is and what itdoes
2. The Products and services marketed
3. The role of personal selling in the promotional mix
4. A description of the salesperson's job
5. The selling process
SRCC TRADING DEPARTMENT
1: The Organization: what it is and what it does
The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley.
The Trading Department supply and sell Agricultural Chemicals, Fertilizer, Packhouse Material and General Farming Requisites to Citrus Growers and Private Packhouses in the Sundays river Valley.
A knowledge-able ,skilled, trained and motivated staff who are focus on excellent client-service by ensuring competitive prices on products, stock availability and technical advice .
The objective of the Trading Department.
The primary objective of the Trading Department is to assist the shareholders of the Company in maximizing the profits of their farming operations.
The secondary objectives of the Trading Department are:
Maximum client support.
Growth and development.
The management of the Trading Department must on a continuing and long term basis stay focused on providing farming requisites and in so doing assist in keeping production costs of the farming units as low as possible. The Trading Department must strive to achieve its secondary goals to make this possible.
2: The Products/Services marketed
The long-term objectives of the Trading Department are dependent on determining the needs and wants of the citrus-growers, private pack houses and other target markets and satisfying these more effectively than our competitors .
The Trading Department follows the relationship perspective on marketing - consumer retention, consumer loyalty and consumer service ( or service quality).
Regular (every... [continues]
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