STRUCTURE OF ADVERTISING INDUSTRY INTRODUCTION Advertising is a social and business process responsible for the mass communication of the information. Today‚ advertising is the fastest growing industry that has come to stay so long as the forces of competition are at constant work deciding the destinies of the firms. The size of the industry of advertising can be measured in terms of amount spent
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Alcohol Advertising Television is the number one spot where advertisements are released because of the variety of age groups that it reaches throughout the United States. “Average number of hours per week that American youth ages 12-17 watch television: 20 hours‚ 20 minutes‚” (CERC‚ 1998). Although Television is the most effective way to advertise products because of how much it is consumed and how large of an audience it captures‚ does it attract individuals who were not intended to be targeted
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anchor? 8.)On what basis he/she is your favourite anchor? Give rating to your anchor. 5:-Excellent‚ 4:-v.good‚ 3:-Good‚ 2:-Better‚ 1:-Worst QUALITIES | 1 | 2 | 3 | 4 | 5 | Smartness of anchor | | | | | | Style Statement | | | | | | Speech/Voice | | | | | | Talent | | | | | | Humour | | | | | | 9.)Who is your favourite judge? --------------- 10.)On what basis he/she is your favourite judge? 5:-Excellent‚ 4:-v.good‚ 3:-Good‚ 2:-Better‚ 1:-Worst QUALITIES
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House. Singhal‚ A‚ & Rogers‚ Everett M. (2001). India’s Communication Revolution: From Bullock Carts to Cyber Marts. New Delhi: Sage Publications. Mehta‚ Nalin (2008). India on Television: How Satellite News Channels have changed the way we think and act? New Delhi: Harper Collins. 24 Ndlela‚ Nkosi (2007) Ninan‚ S. (1995). Through the Magic Window: Television and Change in India. New Delhi: Penguin. Ninan‚ S. (1998). History of Indian Broadcasting Reform. In Price‚ M.E.‚ & Verhulst‚ S.G. (Eds.)‚ Broadcasting
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conformist is aware that everyone else is following a system and make the conscious decision to do so as well. Can it be said we are making a decision in the consistent bombardment of advertisements? Not exactly. The insidious methodology that advertising companies have adopted are specifically in place to convince the consumer that they are deciding to buy a product on their own. Social media sites make the majority of their money from advertisements. Users of the site are profiled and sold to advertisers
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Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research 12.
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the rest of the marketing mix‚ particularly product/brand decisions‚ so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements. They are:- 1. Advertising 2. Personal Selling 3. Sales Promotion‚ and 4. Publicity 1. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. 2. Personal selling is the dissemination of information by non-personal methods
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An Introduction Ambient advertising refers to advertising through any non-traditional media. The term ‘ambient advertising’ was coined during the early nineties when clients began demanding ‘something a bit different’ in their advertising. It could appear as messages on the backs of car park receipts‚ at the bottom of golf holes‚ on hanging straps in railway carriages‚ on the handles of supermarket trolleys‚ or on the sides of egg cartons. It has been gaining the favour of marketers ever since the
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Challenges and Prospects in Advertising In advertising one has a diverse range of jobs to choose from‚ to suit one’s inclination‚ talent and personality. The choice of working in an organization that manufactures certain goods or provides certain services‚ to look after the advertising of these goods or services would demand a particular kind of skills and interests. One can choose to work in an organization that creates advertising and distributes advertisements through different media. In such
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Advertising Effectiveness AbstractAdvertising is an art not a science. Effectiveness of which cannot be measured with a mathematical or empirical formula some advertisers argue that advertising efforts go to waste‚ but every advertiser is keenly interested in measuring or in evaluation of ad. effectiveness. Testing for the effectiveness of ad. will lead advertisement testing must be done either before or after the ad has done in the media. It is of two types‚ pretesting which is done before the
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