guidance of: INDUSTRY GUIDE FACULTY GUIDE: Ujawala Mishra Miss Silpa Puri HR Manager Hector Beverages Pvt. Ltd IMC‚ New Delhi PREFACE Hector Beverage Pvt. ltd a new beverage company is here to change the rules and compete against the beverage majors. The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students‚sports person.Since the beverage segment is a diversified
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Brief description of alcoholic beverages Wines are made from a variety of fruits‚ such as grapes‚ peaches‚ plums or apricots. The most common wines are produced from grapes. The soil in which the grapes are grown and the weather conditions in the growing season determine the quality and taste of the grapes which in turn affects the taste and quality of wines. When ripe‚ the grapes are crushed and fermented in large vats to produce wine. Beer is also made by the process of fermentation
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BEVERAGES INDUSTRY IN INDIA: Indian beverages industries size is Rs. 8000 crores and it is dominated by two players’ viz PEPSI & COKE. This high profile industry has lot of potential for growth as per capita consumption in India is 9 bottles a year as compared to 20 bottles in Sri Lanka‚ 14 in Pakistan‚ while 12 bottles a person in Nepal. The RKG Group is India’s leading supplier of retailer brand carbonated & noncarbonated soft drinks‚ with beverages manufacturing facilities in India
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being in under the influence of drugs or alcohol affects vision‚ reaction time and attention. the best decision is to Choose a designated driver‚ Decide who is going to drive before you go out‚ and make sure that person do not drink any alcoholic beverages. Furthermore you should call a taxi. . If nobody in your group is sober‚ take alternate transportation. Many of the fatal accidents are because of drunk driving. However‚ drunk driving is completely preventable. Another important thing that
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Japan—Taxes on Alcoholic Beverages WT/DS11/AB/R; October 4‚ 1996‚ Report of the Appellate Body of the World Trade Organization Facts: The Japan Liquor Tax Law (Shuzeiho) taxes liquors sold in Japan based on the type of beverage. There are ten categories of beverage. Shochu is distilled from potatoes‚ buckwheat‚ or other grains. Shochu and vodka share many characteristics. However‚ vodka and other imported liquors fall in categories with a tax rate that is seven or eight times higher than the
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Subject Date Alcohol‚ The disaster for life Why do people drink alcohol? To reduce stress‚ to relax‚ to show off‚ or due to peer pressure. One of every thirteen adult drink alcohol. According to the article ‘FTC report cites improvement in alcohol industry self-regulation‚ “Fourteen million American suffered health‚ psychological‚ social‚ and genetics problem due to excess drinking of alcohol” (federal trade commission). It has caused a serious problem in the society. Even after executing the law of
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when compared with studies on illicit drug use.1‚ 5-15 Alcohol use in Fiji According to the WHO Global Status Report on Alcohol‚ data from the 1993 National Nutrition Survey indicate that consumption of alcoholic home brew use is widespread in Fiji‚ as in other Pacific nations. These beverages usually contain up to three times the
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Coca- Cola -Obesity and other health concerns may reduce demand for some of our products. -Water scarcity and poor quality could negatively impact the Coca-Cola system’s production costs and capacity. -Changes in the nonalcoholic beverage business environment and retail landscape could impact our financial results. -Increased competition could hurt our business. -Increased demand for food products and decreased agricultural productivity as a result of changing weather patterns may negatively
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Evaluate what are the factors that can contribute towards the success of the non alcoholic beverages Introduction The largest consumer markets in the world today are the Muslims. Whereby‚ Muslims count for an estimate of 1.6 billion of the world population (Central Intelligence Agency‚ 2008 as cited in Zakaria and Abdul-Talib‚ 2010) which gives rise to the market for Halal goods and services. Today the Halal goods and services exported globally is worth US$2.1 trillion (Central Intelligence
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Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map‚ Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser Thorr. The company must create a market plan that would
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