Alcoholic Beverage and Energy Drink

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BRAND AWARENESS & CUSTOMER
SATISFACTION of TZINGA

Summer Internship Project Report
Submitted towards Partial
Fulfillment
Of
Post Graduate Diploma in Management
(Approved by AICTE, Govt. of India
Academic session
2010-2012

Submitted To: Submitted By:
Shilpa Puri Debashish Sabhapandit
IMC, New Delhi International Management center PGDM

BRAND AWARENESS & CUSTOMER
SATISFACTION of TZINGA

Summer Internship Project Report
Submitted towards Partial
Fulfillment
Of
Post Graduate Diploma in Management

(Approved by AICTE, Govt. of India)
Academic session
2010-2012

Submitted By:

Debashish Sabahapandit

Under the guidance of:

INDUSTRY GUIDEFACULTY GUIDE:
Ujawala MishraMiss Silpa Puri
HR Manager
Hector Beverages Pvt. Ltd IMC, New Delhi

PREFACE

Hector Beverage Pvt. ltd a new beverage company is here to change the rules and compete against the beverage majors.

The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person.Since the beverage segment is a diversified segment .The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market.

ACKNOWLEDGEMENT

No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project.

In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar (CEO), Mr James Paul Nattal (CFO), Mr Suhas Misra (COO), Miss Ujwala Mishra (HR EXECUTIVE ) Mr Gaurav Sharma (Area manager) for giving me the opportunity to undergo my project in their esteemed organization and for giving their timely suggestions & valuable guidance.

I would like to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, New Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would not have been possible for us to complete this project.

TABLE OF CONTENTS
Topic| Page no.|
Cover page| |
Title page| |
Certificate| |
Acknowledgement| |
Preface| |
List of figures| |
List of Tables| |
Executive Summary| 7|
Introduction of Report| 9|
Company Profile| 11|
Literature Review| 18|
Objectives| 19|
Research Methodology| 20|
Findings & AnalysisConclusion| 3435|
Recommendations| 36|
Limitations| 37|
Biblography| 38|
Annexture| 39|
| |

LISTS OF FIGURES:

List of Figures| List of Tables| Page No|
Figure 1:Pie graph for gender | Table 1| 22|
Figure 2:Bar graph for coming across an energy...
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