Motorcycle: ATLAS HONDA PAKISTAN LIMITED - Analysis of Financial Statements Financial Year 2007 - 1H Financial Year 2011 OVERVIEW (January 05‚ 2011) : Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co‚ Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos Ltd in 1988. Both these motorcycle manufacturing concerns were established by the Atlas Group. In addition‚ a third concern‚ Atlas Epak Ltd was taken over by the Government of Bangladesh
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Industry Analysis • Motorcycle Industry estimates show that last year a total of over 750000 motorcycles were sold in the country • The industry has been experiencing a healthy growth rate of around 30% per year for the past 4-5 years. • Pakistan came at number seven with a production of 750‚000 units of motorcycles constituting to 2% of the global total. 2 Market Share of Motorbike in Pakistan 3 Company Profile • Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co Japan
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The Honda Motor Company Limited was founded by Soichiro Honda in the late 1940s. Mr Soichiro Honda was born in Shizuoko‚ Japan on the 17th of November in 1906. During those early years‚ Soichiro Honda spends most of his childhood days helping his father to repair bicycles in a small town called Komyo. (St. Catherine Standard‚ 2009) His family was not wealthy. To be more precise‚ his mother was a weaver and his father was a local blacksmith. In spite of this‚ young Honda was always cheerful and shown
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HERO vs HONDA ABSTRACT The amount of research regarding the topic “Hero vs Honda” is so vast. The topic is new; it is as about the merging and formation of the organizations. The companies after walking hand-in-hand for 27years‚ are now standing head to head in Indian two-wheeler market. Now their marketing strategies to earn market share. This study verifies The marriage between the mega corporation from Japan Honda and the world ’s leading maker of cycles Hero. It was a remarkable union
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Honda Motor Company Ltd. How does Mr. Honda’s history with suppliers relate to Honda’s current supply management strategy? Honda’s current supply management strategy is consistent with Mr. Honda’s history. There three factors about Honda’s supply management strategy‚ focus on local market‚ emphasis on competition and reliable suppliers. According to the Honda’s export strategy of “Honda and U.S. – Japan Automotive Trade”(1997)‚ it is clearly that Honda focuses on regional markets which contributes
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1.0 : Introduction Honda Motor Company‚ Ltd. Founder : Soichiro Honda Year : 1959 1.1 : Company Background Honda Motor Co.‚ Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" commonly expressed as The Joy of Buying‚ The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person‚ trusting each other as equal partners
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Conclusion 15 References 16 Executive Summary The researcher will discuss on Harley-Davidson (HD) and its marketing mix concepts and recommendation for improvement to market the USA brand in Malaysia. As the leader in manufacturing heavyweight motorcycles above 750cc capacity‚ HD has a role to play to promote the hobby of bikers worldwide and further capture the world’s market in other countries. The researcher will also discuss on how HD use the marketing concepts‚ and theories to explore
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Growth and Development Honda Motor Company‚ LTD. (HMC)‚ a publically traded company‚ was founded by Soichiro Honda in October 1946. HMC originated in Hamamatsu‚ Japan as a technical research institute‚ and produced the first A-type motorcycle engine. In 1948‚ the Honda Motor Company‚ LTD. was established. Demand for Honda motorcycles increased and the HMC established its first overseas subsidiary in the United States (U.S.) with the opening of its first motorcycle dealership in 1959 in Los
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Executive Summary Thai motorcycle industry entered in Thailand since 1964. There are four main players in this industry including Honda‚ Yamaha‚ Kawasaki‚ and Suzuki. Even there are not much competitors but the competition among them are fierce. Thai market for motorcycle is in maturity stage. This makes the players have to use strong strategies to possess market share. The dominant player in this industry is Honda For customer analysis‚ among four leader players they quite focus customer similar
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OF CONTENTS ABSTRACT 3 INDUSTRY BACKGROUND 3 THE SEED OF SUCCESS 4 THE MUNJALS AND THE HERO GROUP 4 CREATION OF HERO HONDA MOTORS LTD. 6 GROWTH OF HHML 7 A SUCCESSFUL KICK-START 7 MARKET LEADERSHIP 7 CUSTOMER RELATIONSHIP MANAGEMENT 8 SUPPLIER RELATIONSHIP MANAGEMENT 9 DEALER RELATIONSHIP MANAGEMENT 9 LABOUR RELATIONSHIP MANAGEMENT 9 EMPLOYEE RELATIONSHIP MANAGEMENT 10 TECHNOLOGY-DRIVEN OPTIMIZATION OF DELIVERY ROUTES 10 BRAND IMAGE 10 SOCIAL RESPONSIBILITY 10 HHML¡¦S ACHIEVEMENTS
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