Pen Portrait of Topshop Customer Emily Miller is a 21 year old Graphic and Media Design student in London College of Communication. She lives at home with her parents in London because although she works part-time as a waitress in a restaurant she can’t afford to live on her own. Her family would be considered middle class. Her father is an accountant and her mother is a nurse. She is an only child. Emma is a very sociable‚ bubbly person. She enjoys looking good and likes to try new things. She
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Pen Portraits-The Pearl Juana- Juana is a very young lady and she has just had her first child. In the starting of the book‚ she is very calm and does not speak much. Towards the end of the book she is a lot more aggressive and speaks more than she used to. Her attitude changes and she stays by Kino whatever happens. An example is when Kino has killed a man; she helps him hide the dead body instead of telling anyone of the crime. Steinbeck also writes that when she carries out her way of curing
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ABOUT TOPSHOP: Topshop is a well known British‚ multinational clothing retailer which specialises in the latest fashion converning clothes‚ shoes‚ accessories and make-up. Out of its 440 shops across the globe‚ 300 of these are based in Britain. Topshop is owned by Arcadia Group Ltd. The company has managed to avoid paying U.K tax as the owner is a resident of Monaco. Other current operations include; Dorothy Perkins‚ Evans‚ BHS and Miss Selfridge. Topshop are introducing the idea of a plus
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Topshop BRANDING ASSIGNMENT Made by—Ramona 28.5.2013 Topshop is a British multinational retailer which specialises in fashion clothing‚ shoes‚ make-up and accessories. It has around 440 shops‚ 319 of which are in Britain‚ across 37 countries and online operations in a number of its markets. It is part of the Arcadia Group(75%)‚ which is controlled by Sir Philip Green and owns a number
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Strengths Topshop being a popular brand never fails to have the latest styles and fashion trends. It not only has a large variety of mens and womens clothes it also has adjoined and opened other stores which target different age groups and styles. Topshop has been linked with major designers and celebrities like Kate Moss who has further helped promote the brand and its quality. Weaknesses Although aimed at a younger target market Topshop is said to be slightly higher priced than the
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Introduction I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes‚ shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive
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analysis Customer Insight - “..Building in the voice of the customer‚ seeking customer insights‚ and getting the right market information before Development proceeds are vital requirements.” Robert G. Cooper‚ Winning at New Products Topshop is a fashion forward brand with its flagship store based on London Oxford Street. Topshop have cleverly used social media to get a better customer insight. This is done by using Facebook to like and share posts of what they like. By doing this Topshop can not
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International Business Management – 2nd Year -TOPSHOP International Strategies – Final Project Dumitrascu Elena Onitiu Anamaria Pascalau Anca – Diana Tatar Horatiu Table of Contents 1. Presentation of the Company ................................................................................................3 1.1. Topshop – Part of Arcadia Group ..................................................................................3 1.2. Topshop phenomena .....................................
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# Direct & Indirect Competition Graph # # # # Competitors ## # # # # # # Customers’ Opinion of the Marketing Mix # # # Conclusion # # # # # # # # References # # # # # # # # # # 3-8# 9# 9# 9# 9# 10# 10# 10# 11# # 12# Page 2 Page 3 Page 4 # Page 5 Page 6 Page 7 Page 8 Page 9 Introduction # Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores
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TOPSHOP History dhvgkjhg STRENGTHS Topshop has over 309 fashion stores nationwide‚ and 50 stores outside the UK. It boasts the worlds largest fashion store in London‚ with over 200‚000 shoppers per week‚ the store gets 2 deliveries per day and 7‚000 looks per season. In 2006 operating profit was £110 million‚ rung through the tills at topshop; topshops annual sales are now £600 million. Over 40 of the stores now offer FREE personal style consultants who work in soundproof VIP changing
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