10 Definitions of Public Relations 1. “Public relations is essentially a communication function‚ but with the emphasis on the two-way nature of the communications process.” –Book of “Public Relations Principles and Practice” by Philip J Kitchen 2. “Public relations adalah semua bentuk komunikasi yang terencana‚ baik itu ke dalam maupun ke luar‚ antara suatu organisasi dengan semua khalayaknya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian” – (Frank Jefkins
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Volume 1‚ Number 2‚ 2000‚ pp. 303–321 Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project JAMES E. GRUNIG AND LARISSA A. GRUNIG University of Maryland‚ USA ABSTRACT This article establishes the case for public relations as a critical component of an organization’s strategic management processes and of the subsequent strategic management of public relations in an effective organization. The article begins
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To Kill a Mockingbird: Race Relations Race relations have been happening for many years. Race relations is the difference in how people treat different races or religions in a community. Racism is not only present between the African-Americans and Caucasians‚ but it is also present between many other races and even religions. If you are not white‚ there is a chance that you will run into racism sometime in your life. Racism happens every day and most often is very hostile. We seem to overlook racism
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What Are The Functions of Public Relations? Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So‚ clearly‚ one of the major functions of public relations is to bridge the business/community gap. When
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MG420 DL Labor Relations Research Assignment (Name) (Date) (Instructors Name) 1. Define the term “collective bargaining” and list and describe four issues that are mandatory components of a collective bargaining agreement. Collective bargaining is the process of negotiations involving the representatives of the employer and employee for terms and conditions of employment that will apply to the employee. In the United States the negotiations that happen between concerning parties
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police-community relations are essential for effective policing‚ however; in many cities‚ the relationship between the police and the community is strained and even volatile. The term police-community relations refers to the relationship between the community and the police‚ it “consists of both human and public relations” (Cox 279). For the police to have a productive role in society‚ the police must receive a level of reciprocity from the community to strive for better relations between the police
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“There is no need to study Intercultural Relations. Discuss” Living in multicultural societies within a global village requires a long-term vision of understanding other culture. Therefore‚ today’s governments‚ organisations and companies are dealing more in global methods which can use the distance to make it beneficial to match people’s need. That can be as a result of globalisation which makes the world as a small village. The advanced in technology is one factor‚ such as the internet‚ media
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Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
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Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a change in recent years‚ and now includes
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Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end‚ and he writes‚” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg
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