ENG 101 Through the Eyes of Modern Society The intriguing documentary of Killing Us Softly 4 by Jean Kilbourne‚ provides for a controversial topic of the basis of advertising in the media and how it affects women directly and indirectly. Consequently‚ harsh results are perceived from these advertisements. Of all the “factual” statements made by Jean Kilbourne during this documentary‚ many fallacies arose. The media leaves us extremely vulnerable to assimilating ourselves to all aspects of
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Jean Kilbourne and bell hooks agree in their writings that the media often distorts what we perceive as reality in one way or another. Film‚ television‚ and advertising shape our ideals and what we believe should be true. Kilbourne focuses on the distortion of gender‚ particularly the distortion of the female gender in society in the excerpt from her book included in From Inquiry to Academic Writing‚ whereas hooks analyzes the misrepresentation of the impoverished and homeless in the excerpt from
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characterization. The films‚ Killing Us Softly and Thirteen‚ apply this idea to a realistic setting that many young girls experience. Around the time of puberty‚ many young girls find themselves in a vulnerable state as their bodies and their minds develop and mature. These films highlight the enormous pressure and dangers that adolescent girls face due to the environment that society provides. In Killing Us Softly‚ Jean Kilbourne delivers a powerful lecture on the insane pressure that the advertising
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Killing Us Softly 4: Advertising’s Image of Women is the newest update of Jean Kilbourne’s examination of the way female bodies are scrutinized‚ objectified and derided in advertisements. Kilbourne guides the audience through the countless images she’s collected since the late 1960s‚ mixing some dark humour with her sharp criticism. Though the ads seen in this film offer a wide variety of products‚ they share an unsettling common ground in the way they use a narrow‚ unattainable standard of female
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Kilbourne portrays her point of the objectification of women in advertising in contrasting ways between her essay in ReReading America and the video Killing Us Softly 4. Kilbourne has a different target audience for each work‚ the way she presents the information is different‚ and she appeals to our emotions and morals to present the information. In the video‚ Kilbourne’s main audience that she is trying to reach is young women. The movie aims to inform girls about the world that they live in
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advertising impacting my views and opinions. Jean Kilbourne‚ in Killing Us Softly IV‚ speaks about the influence that advertising has over people. According to Kilbourne‚ everyone feels equally unaffected by advertisements‚ when in reality‚ their effect is quick‚ cumulative‚ and subconscious (Killing Us Softly IV). This illustrates that advertisements sell more than just a tangible product: they sell ideas that we do not even realize we are absorbing. This understanding makes me think to how advertising
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advertisements do much more than merely sell merchandise. Indeed‚ in “In Your Face . . . All Over the Place‚” Jean Kilbourne goes so far as to claim that “The unintended effects of advertising are far more important and far more difficult to measure than those effects that are intended. The important question is not ‘Does this ad sell the product?’ but rather ‘What else does this ad sell?’” (85). Just as this latter question informs the essays you will read‚ so should it help shape the one you write as you
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Jean Kilbourne is an author‚ speaker‚ and filmmaker who is internationally recognized for her work on the image of women in advertising‚ specifically from her article‚ Beauty...and the Beast of Advertising (“Jean Kilbourne Full Biography”). As a researcher on the image of women she wrote this article which gives insight into the effects of how women are portrayed in advertisements and who benefits from it all. First‚ she begins the article by stating that “the average American is accustomed to blue-eyed
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morals‚ and values of our culture‚ and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of prospering as a nation‚ we need to become more aware of the damage that has already been caused by this advertising and prevent it from negatively affecting us even further. Kilbourne’s major claim in “Two Ways a Woman Can Get Hurt” is that advertising has reached a point where bodies are portrayed as objects thereby normalizing attitudes that lead
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Can’t Buy My Love by Jean Kilbourne In the book Can’t Buy My Love ‚ the author‚ Jean Kilbourne discusses the influence advertising has on social society. Throughout the book‚ she focuses on what advertising has done to society whether we are aware of it or not‚ and the consequences that have been brought forth—America known as a culture represented by cola‚ jeans‚ burgers‚ cigarettes‚ and alcohol. In terms of ethics‚ she believes that corporations pray on the insecurities‚ social acceptance
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