Unit 401 Marketing | Qantas Assignment | | | | | | | Table of Content: Subjects Page Introduction 3 Marketing Planning and Auditing 4 SWOT Analysis 5 Macro Environment 6 Micro environment 7 Marketing Research and Marketing Intelligence 8 Segmentation 9 Marketing Positioning 10 Buyer Behavior 11 References 12 Introduction: The Airline companies now a day are mainly depending on marketing
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1. Explain the strategies that Qantas and other businesses can use to control cash flow Cash flow is the measure of money flowing in and out of your business at any given time. In an ideal business cycle‚ you will always have more cash flowing in than flowing out. The reality is however‚ that most businesses have to produce or deliver goods/services to their customers while also paying their staff and suppliers before they get paid themselves. The task of managing cash flow is increased in complexity
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All businesses need money to function sufficiently. Where this money comes from is defined as sources of finance. There are two different types of sources of finance: internal (capital from inside the business) and external (capital from outside the business). New businesses starting up need money to spend in long-term assets such as premises and equipment. They also need cash to pay for materials‚ pay wages‚ and to pay the day-today- bills such as water and electricity. In-experienced entrepreneurs often
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EXPLAIN THE EXTERNAL SOURCES OF FINANCE AVAILABLE TO A RETAIL BUSINESS External sources of finance are funds that come from outside the business. It involves the business getting loans from individuals or institutions. External sources of finance can be divided into two parts; short term and long term. Long term has two main branches; share capital & loan capital which will be divided further below. Short term has one main branch‚ which is divided into bank overdraft‚ hire purchase‚ trade credit
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Abhilash Vijayan Student Registration Number: SG 229 ------------------------------------------------- Module Name: Contemporary issues in strategic marketing Module Number: WEC-MBA-10-0506 Assignment Title: Revised marketing plan for Qantas Submission Due Date: 1st November 2009 Student’s Electronic Signature: Abhilash Plagiarism is to be treated seriously. Students caught plagiarizing‚ can be expelled from the programme Assignment Form MBA Jan04 Executive summary Table
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CHANGE MANAGEMENT COURSE OUTLINE 1. Aims and objectives of the course This course views change management as a process that involves‚ recognizing the need for change‚ diagnosing what needs to be changes‚ planning for change and taking action. This process is not rational and linear‚ with a known endpoint‚ and it cannot be managed according to a simple recipedriven template. Change is a complex and unpredictable process that involves managing competing demands‚ often with limited resources and uncertain
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Part Market-Driven Strategy 1 Chapter 1 Market-Driven Strategy The market and competitive challenges confronting executives around the world are complex and rapidly changing. Market and industry boundaries are often difficult to define because of the entry of new and unfamiliar forms of competition. Customers’ demands for superior value from the products they purchase are unprecedented‚ as they become yet more knowledgeable about products (goods and services) and more sophisticated
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reference to the academic literature and using your analysis of relevant external environmental factors‚ critically discuss the reasons why Qantas and Emirates identified each other as potential partners. In which areas are the expected internal benefits and synergies for both companies involved? (20 marks) The partnership is expected to strengthen the two airlines in the highly contested Europe to Australia market. Qantas has recently been struggling to compete with other airlines and has been
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economic conditions and social and political structure influence a community’s receptivity to external ideas and change. This receptivity in turn may welcome external agents that can direct the transformation of that community. This essay compares how outside forces such as the Great Depression created environments that were conducive to change and how that change came about. It will also compare external agents like the Student Nonviolent Coordinating Committee (SNCC) and the Congress of Industrial
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Prompting individual from within or hiring personal from other organisation‚ would have its positive and negative effects. The CEO’s decision will also affect the organisation culture‚ behaviour and profit. Some of the case of promoting from within likes Jack Welch from General Electric which is the “youngest ever chief executive officer (CEO) in 1981” (Answer). He was an individual promoted from within and worked his way up the corporate ladder. During the 20 years of his service as CEO‚ the organisation’s
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